Spotify on new websites

1. Spotify appeared on about 3,000 new sites in the last 30 days.^[1]
2. Half of new Spotify sites also use YouTube.
3. It is unusually common among content launches: 48%, against 6.6% across new sites.

The line is the 7-day average share of new sites that use Spotify, since 10 September.

#	Movement	Tool	Share of all sites	Share of category	Bar
1	–	Unsplash	0.2%	37.7%
2	–	Spotify	0.1%	30.8%
3	–	GIPHY	<0.1%	9.0%
4	–	Zillow	<0.1%	3.7%
5	–	Embedly	<0.1%	3.1%

All-time shares across the new sites we track: of all of them, and of the sites using any Media tool. All 507 in Media

Tool	Sites with both	vs all new sites	Bar
YouTube	4,187	25x
Google Analytics	2,749	3.0x
Google Tag Manager	2,855	2.7x

Tools that turn up far more often on Spotify sites than on new sites in general, and how many times as common each one is there.

1,126 of the 8,986 sites using Spotify are product launches we list individually. The other 7,860 are new business and personal sites: they count towards the figures above but are not listed here. A watch sends them to you.

Site	Found	Also detected
P List — playlists, rated by people who dig shareplaylist.app · Social	Oct 19
Showfolio: Link in bio for creators and businesses showfolio.bio · Marketing	Oct 19
Monfo Music Motor monfomusic.com · Spain	Oct 19
turntune — Take turns. Pick the Tunes turntune.app · Social	Oct 19
El Madruguete — Podcast de fútbol sin edición, sin censura y sin presupuesto elmadruguete.com · Content	Oct 19
Flipper flipper.fm	Oct 19
PurpleGlue — Mix-Aware Metering, Plugins and Verified Engineering Sessions purpleglue.app · Developer Tools	Oct 18
PalcoNEXO palconexo.com	Oct 18
sometimes sometimeschat.com · Social	Oct 18
VoЖe vozhe.chat	Oct 18
Noem noemaudio.com · Content · India	Oct 18
The Handsome Boy derschoenejunge.de · Germany	Oct 18

Showing the most recent 12 of 1,126.

Watches, exports and the API give you all 8,986 sites using Spotify, from £15 a month.

1. These figures cover websites that went live since April 2026, not the web as a whole.
2. Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. Too few sites state their country plainly for the usual count, so this one also counts single signals: a country domain ending, a phone number (for North America, its area code), a location the site declares in its own page metadata, or a country-specific vendor stack and the page language where they agree and nothing contradicts them. Read these as likely rather than certain.
3. Green hosting is the share whose web host The Green Web Foundation lists as running on green energy, among sites checked since 1 April 2026, against the same share for every new site we checked over that time. Data from The Green Web Foundation.