Tolstoy on new websites

1. Tolstoy appeared on about 20 new sites in the last 30 days.^[1]
2. Half of new Tolstoy sites also use Facebook Pixel.

Each bar counts the new sites we found using Tolstoy in one week, since 10 September. Paler bars cover only part of a week.

#	Movement	Tool	Share of all sites	Share of category[3]	Bar
1	–	Kaching Bundles	0.3%	16.6%
2	–	Releasit COD Form	0.1%	9.2%
3	–	EasySell	0.1%	5.4%
4	–	Essential Apps	0.1%	5.3%
5	▼1	Instafeed	0.1%	5.1%
6	▲1	GemPages	0.1%	4.2%
7	–	Kiwi Sizing	0.1%	3.5%
8	–	PageFly	<0.1%	3.1%
9	▼5	UpCart	<0.1%	2.9%
10	▲3	Vitals	<0.1%	2.9%
11	▼9	ConversionBear	<0.1%	2.7%
12	▼3	Trustoo	<0.1%	2.5%
…
228	▼2	Tolstoy	<0.1%	0.1%

All-time shares across the new sites we track: of all of them, and of the sites using any Shopify App tool. Among October launches it ranked #258 in Shopify App, down from #256 in September. All 1429 in Shopify App

Tool	Sites with both	vs all new sites	Bar
Klaviyo	40	163x
Facebook Pixel	48	17x
Google Ads	32	14x
Shopify	72	14x
WebMCP	46	11x

Tools that turn up far more often on Tolstoy sites than on new sites in general, and how many times as common each one is there.

1 of the 88 sites using Tolstoy are product launches we list individually. The other 87 are new business and personal sites: they count towards the figures above but are not listed here. A watch sends them to you.

Site	Found	Also detected
Colossyan Screen Recorder colossyan.com · United Kingdom	Nov 10

Watches, exports and the API give you all 88 sites using Tolstoy, from £15 a month.

1. These figures cover websites that went live since April 2026, not the web as a whole.
2. Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. Too few sites state their country plainly for the usual count, so this one also counts single signals: a country domain ending, a phone number (for North America, its area code), a location the site declares in its own page metadata, or a country-specific vendor stack and the page language where they agree and nothing contradicts them. Read these as likely rather than certain.
3. Some products people expect to see here are filed under a related category: Shopify Theme.