WP-Optimize on new websites

WordPress cache + image optimization plugin (TeamUpdraft / UpdraftPlus).

Sites using WP-Optimize
3,196
since Apr 2026
Last 30 days
0.1%
of new sites, to Oct 18
no change on the 30 days before
Last 7 days
0.1%
of new sites, 7-day average
no change on the week before
Rank in Wordpress Plugin
#47
of 1992 tools, all time
In our data since Apr 2026
Last seen Oct 19, 2026
Website teamupdraft.com

What we found

  1. WP-Optimize appeared on about 960 new sites in the last 30 days.[1]
  2. Four in ten new WP-Optimize sites also use Google Tag Manager.
  3. It is unusually common on .fr domains: 5.9% of the domains running it, against 1.9% of domains across new sites.

Share of new sites using WP-Optimize

0.00% 0.02% 0.04% 0.06% 0.08% 10 Sep Oct

The line is the 7-day average share of new sites that use WP-Optimize, since 10 September.

What WP-Optimize runs on

Who uses WP-Optimize

Kind of site 755 sites with a known type
TypeSitesShareBar
Health 153 20.3%
E-commerce 123 16.3%
Marketing 84 11.1%
Content 64 8.5%
Finance 57 7.6%
Productivity 52 6.9%
Education 51 6.8%
Developer Tools 38 5.0%
Social 30 4.0%
Games 27 3.6%
Design 26 3.4%
Hiring & HR 25 3.3%
Country[2] 989 sites with a likely country
CountrySitesShareBar
France 222 22.5%
India 113 11.4%
UK 97 9.8%
US 80 8.1%
Japan 64 6.5%
Germany 62 6.3%
Australia 48 4.9%
Canada 41 4.2%
Slovakia 28 2.8%
Switzerland 26 2.6%
Italy 26 2.6%
Brazil 22 2.2%
Domain ending 3,198 sites
EndingSitesShareBar
.com 1,819 56.9%
.fr 220 6.9%
.in 159 5.0%
.uk 113 3.5%
.org 93 2.9%
.de 65 2.0%
.online 61 1.9%
.ca 56 1.8%
.net 56 1.8%
.au 54 1.7%
.ch 43 1.3%
.co 43 1.3%
Green hosting[3] 132 checked sites since Apr 2026
SitesGreenBar
WP-Optimize 56%
All new sites 47%

Wordpress Plugin on new sites

# Movement Tool Share of all sites Share of category[4] Bar
1 – Elementor 5.0% 51.8%
2 ▲1 Contact Form 7 1.9% 19.3%
3 ▼1 Elementor Pro 1.9% 19.3%
4 ▲1 Yoast 1.7% 17.1%
5 ▼1 Site Kit by Google 1.5% 15.1%
…
47 ▼2 WP-Optimize 0.1% 0.5%

All-time shares across the new sites we track: of all of them, and of the sites using any Wordpress Plugin tool. WP-Optimize is typically used alongside Elementor rather than instead of it. Among September launches it ranked #51 in Wordpress Plugin, down from #49 in August. All 1992 in Wordpress Plugin

Often used with WP-Optimize

Tool Sites with both vs all new sites Bar
Elementor 1,964 12x
jQuery 2,776 6.2x
Font Awesome 1,132 5.4x
Google Tag Manager 1,319 3.5x
Google Analytics 1,108 3.4x

Tools that turn up far more often on WP-Optimize sites than on new sites in general, and how many times as common each one is there.

Recently launched products built on WP-Optimize

161 of the 3,196 sites using WP-Optimize are product launches we list individually. The other 3,035 are new business and personal sites: they count towards the figures above but are not listed here. A watch sends them to you.

Showing the most recent 12 of 161.

Watches, exports and the API give you all 3,196 sites using WP-Optimize, from £15 a month.

Notes

  1. These figures cover websites that went live since April 2026, not the web as a whole.
  2. Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. Too few sites state their country plainly for the usual count, so this one also counts single signals: a country domain ending, a phone number (for North America, its area code), a location the site declares in its own page metadata, or a country-specific vendor stack and the page language where they agree and nothing contradicts them. Read these as likely rather than certain.
  3. Green hosting is the share whose web host The Green Web Foundation lists as running on green energy, among sites checked since 1 April 2026, against the same share for every new site we checked over that time. Data from The Green Web Foundation.
  4. Some products people expect to see here are filed under a related category: Wordpress Theme.

How this page is made

FirstSited looks at each new website near the day it goes live and records what it was built with. We do not go back later, so these figures describe what sites launch with, not what they run today. A site counts towards WP-Optimize when we detect WP-Optimize on it at that look.

Every share on this page is a proportion of the new sites we were tracking at the time. Sites we found across the wider web count towards the figures, but only product launches are listed by name. How we detect technologies · How we find new sites

Something not look right? If a technology shown here is wrong or out of date, email [email protected] and we'll review it.