IAB US Privacy on new websites

1. IAB US Privacy appeared on about 190 new sites in the last 30 days.^[1]
2. Nine in ten new IAB US Privacy sites also use Google Analytics.

The line is the 7-day average share of new sites that use IAB US Privacy, since 10 September.

#	Movement	Tool	Share of all sites	Share of category	Bar
1	▲1	CookieYes	0.3%	19.1%
2	▼3	Google Funding Choices	0.3%	18.8%
3	▲1	Cookie Law Info	0.3%	16.4%
4	▲3	Usercentrics	0.2%	12.1%
5	▼1	SureCookie	0.2%	9.2%
…
19	–	IAB US Privacy	<0.1%	0.6%

All-time shares across the new sites we track: of all of them, and of the sites using any Consent tool. All 386 in Consent

Tool	Sites with both	vs all new sites	Bar
Prebid.js	261	2159x
iubenda	256	1165x
Google Ads	297	17x
Google Analytics	600	8.8x
Google Tag Manager	416	5.3x

Tools that turn up far more often on IAB US Privacy sites than on new sites in general, and how many times as common each one is there.

114 of the 663 sites using IAB US Privacy are product launches we list individually. The other 549 are new business and personal sites: they count towards the figures above but are not listed here. A watch sends them to you.

• Glaze Daily glazegames.com
• 4th & 4play fourthandforeplay.com
• MarketOwl marketowl.ai

Site	Found	Also detected
Meat & BBQ calculators | GrillMath grillmath.com · Spain	Oct 19
KENTOMO｜剣道の試合記録アプリ kentomo.app	Oct 19
Glaze Daily glazegames.com · Games	Oct 17
Siderelo — Time, in perspective. siderelo.com · Productivity	Oct 16
Les logiciels pros, observés à la loupe · Outiloscope outiloscope.fr · France	Oct 15
4th & 4play fourthandforeplay.com · Games	Oct 12
Starfall — Pilot, Shoot and Survive gyjvwh2hginli8p51z09sya5.macaly.app · Games	Oct 9
MarketOwl marketowl.ai · Marketing · United States	Oct 7
SWD Develop CSS Minifier sergiowebdeveloper.com · Italy	Oct 5
Sketchproof — Drawing practice with an answer key sketchproof.com · Education · Italy	Oct 3
YFinanceAI yfinanceai.com · Marketing	Oct 3
CanvasKB | Unlock and improve enterprise knowledge canvaskb.com	Oct 2

Showing the most recent 12 of 114.

Watches, exports and the API give you all 663 sites using IAB US Privacy, from £15 a month.

1. These figures cover websites that went live since April 2026, not the web as a whole.
2. Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. We count a country only where it is stated plainly enough to be sure: a governing-law clause or company registration number on a legal page, a phone country code, or a country domain ending. Sites that publish none are not counted at all.
3. Green hosting is the share whose web host The Green Web Foundation lists as running on green energy, among sites checked since 1 April 2026, against the same share for every new site we checked over that time. Data from The Green Web Foundation.