Prebid.js on new websites

1. Prebid.js appeared on about 340 new sites in the last 30 days.^[1]
2. Eight in ten new Prebid.js sites also use Google Ads.
3. It is unusually common among game launches: 25%, against 5.7% across new sites.

The line is the 7-day average share of new sites that use Prebid.js, since 10 September.

#	Movement	Tool	Share of all sites	Share of category	Bar
1	–	Facebook Pixel	3.4%	47.2%
2	–	Google Ads	2.7%	37.2%
3	–	Google AdSense	1.3%	17.7%
4	–	TikTok Pixel	0.8%	10.6%
5	–	Pinterest	0.6%	8.1%
…
17	▼2	Prebid.js	<0.1%	0.3%

All-time shares across the new sites we track: of all of them, and of the sites using any Advertising tool. Among September launches it ranked #17 in Advertising, down from #15 in August. All 1287 in Advertising

Tool	Sites with both	vs all new sites	Bar
Amazon Publisher Services	533	927x
Google Ads	855	29x
Google Analytics	785	7.0x
Google Tag Manager	634	4.9x
WordPress	543	4.0x

Tools that turn up far more often on Prebid.js sites than on new sites in general, and how many times as common each one is there.

121 of the 1,094 sites using Prebid.js are product launches we list individually. The other 973 are new business and personal sites: they count towards the figures above but are not listed here. A watch sends them to you.

• Caesarcipher.org caesarcipher.org
• Real Dental Costs realdentalcosts.com
• WhatIsMyCatBreed.com whatismycatbreed.com

Site	Found	Also detected
Eggy Car eggcar.online · Games	Oct 19
Chicken Merge 2 chickenmerge2.com · Games	Oct 19
PERSPECTIVE — Visual Scale & Curiosity Engine perspective-scale.com	Oct 17
Vantage RP — Accueil vantagerp.fr · Games · France	Oct 15
Caesarcipher.org caesarcipher.org · Education · United States	Oct 14
Real Dental Costs realdentalcosts.com · Developer Tools	Oct 14
WhatIsMyCatBreed.com whatismycatbreed.com	Oct 13
GlobalBenefits Next-Step Check globalbenefits.org	Oct 13
Deadlock Crosshair Database | DeadlockDB deadlockdb.net · Games · Germany	Oct 12
Pro Clubs Tracker - FC 27 Stats, Head to Head & Player Ratings proclubstransfers.com	Oct 11
Pro Clubs Tracker - FC 27 Stats, Head to Head & Player Ratings pctcups.com	Oct 11
Trivi.gg trivi.gg · Education	Oct 10

Showing the most recent 12 of 121.

Watches, exports and the API give you all 1,094 sites using Prebid.js, from £15 a month.

1. These figures cover websites that went live since April 2026, not the web as a whole.
2. Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. Too few sites state their country plainly for the usual count, so this one also counts single signals: a country domain ending, a phone number (for North America, its area code), a location the site declares in its own page metadata, or a country-specific vendor stack and the page language where they agree and nothing contradicts them. Read these as likely rather than certain.
3. Green hosting is the share whose web host The Green Web Foundation lists as running on green energy, among sites checked since 1 April 2026, against the same share for every new site we checked over that time. Data from The Green Web Foundation.