Insider on new websites

1. Insider appeared on 14 new sites in the last 30 days.^[1]
2. Nine in ten new Insider sites also use Google Tag Manager.

Each bar counts the new sites we found using Insider in one week, since 10 September. Paler bars cover only part of a week.

#	Movement	Tool	Share of all sites	Share of category	Bar
1	–	Google Analytics	9.7%	42.2%
2	–	Tinybird	3.7%	15.8%
3	▲1	Cloudflare Web Analytics	2.5%	10.9%
4	▼1	Sourcebuster	2.4%	10.4%
5	▼1	Vercel Analytics	1.5%	6.6%
6	▼1	Microsoft Clarity	1.1%	4.7%
7	▼2	PostHog	1.0%	4.2%
8	▲5	Plausible	0.8%	3.4%
9	–	Umami	0.8%	3.3%
10	▼1	Bilmur (WordPress.com RUM)	0.6%	2.4%
11	▼3	Yandex Metrica	0.3%	1.4%
12	▲1	Snowplow	0.3%	1.1%
…
218	▲18	Insider	<0.1%	<0.1%

All-time shares across the new sites we track: of all of them, and of the sites using any Analytics tool. Among October launches it ranked #181 in Analytics, up from #199 in September. All 1591 in Analytics

Tool	Sites with both	vs all new sites	Bar
Google Analytics	33	8.1x
Google Tag Manager	37	7.7x

Tools that turn up far more often on Insider sites than on new sites in general, and how many times as common each one is there.

2 of the 42 sites using Insider are product launches we list individually. The other 40 are new business and personal sites: they count towards the figures above but are not listed here. A watch sends them to you.

Site	Found	Also detected
Flai — AI Speaking Coach by Flalingo flalingo.com · Education · United States	Nov 8
Flitsmeister - Real-time verkeersinformatie in je auto flitsmeister.nl · Netherlands	Nov 3

Watches, exports and the API give you all 42 sites using Insider, from £15 a month.

1. These figures cover websites that went live since April 2026, not the web as a whole.
2. Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. Too few sites state their country plainly for the usual count, so this one also counts single signals: a country domain ending, a phone number (for North America, its area code), a location the site declares in its own page metadata, or a country-specific vendor stack and the page language where they agree and nothing contradicts them. Read these as likely rather than certain.