Issuu on new websites

1. Issuu appeared on about 61 new sites in the last 30 days.^[1]
2. Six in ten new Issuu sites also use Google Tag Manager.

The line is the 7-day average share of new sites that use Issuu, since 10 September.

#	Movement	Tool	Share of all sites	Share of category	Bar
1	–	Substack	0.1%	49.7%
2	–	Open Journal Systems	<0.1%	11.7%
3	▲2	Facebook Instant Articles	<0.1%	4.5%
4	▼1	FeedBurner	<0.1%	4.1%
5	▼2	Heyzine	<0.1%	2.6%
6	▲3	Issuu	<0.1%	2.5%

All-time shares across the new sites we track: of all of them, and of the sites using any Publishing tool. Among September launches it ranked #5 in Publishing, up from #8 in August. All 148 in Publishing

Tool	Sites with both	vs all new sites	Bar
Facebook	68	68x
Vimeo	70	44x
YouTube	74	24x
Google Analytics	96	5.6x
Google Tag Manager	101	5.1x

Tools that turn up far more often on Issuu sites than on new sites in general, and how many times as common each one is there.

None of them is a product launch we list individually, so there is nothing to show here. They still count towards the figures above. How we find new sites

Watches, exports and the API give you all 168 sites using Issuu, from £15 a month.

1. These figures cover websites that went live since April 2026, not the web as a whole.
2. Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. Too few sites state their country plainly for the usual count, so this one also counts single signals: a country domain ending, a phone number (for North America, its area code), a location the site declares in its own page metadata, or a country-specific vendor stack and the page language where they agree and nothing contradicts them. Read these as likely rather than certain.