Rakuten Advertising on new websites

1. Rakuten Advertising appeared on about 34 new sites in the last 30 days.^[1]
2. Seven in ten new Rakuten Advertising sites also use Google Tag Manager.

The line is the 7-day average share of new sites that use Rakuten Advertising, since 10 September.

#	Movement	Tool	Share of all sites	Share of category	Bar
1	–	Impact	0.1%	24.1%
2	–	Amazon Affiliate Links	<0.1%	12.4%
3	–	Rewardful	<0.1%	12.4%
4	–	Travelpayouts	<0.1%	7.7%
5	–	GoAffPro	<0.1%	4.6%
…
30	▲2	Rakuten Advertising	<0.1%	0.5%

All-time shares across the new sites we track: of all of them, and of the sites using any Affiliate tool. Rakuten Advertising is typically used alongside Impact rather than instead of it. Among September launches it ranked #25 in Affiliate, up from #27 in August. All 318 in Affiliate

Tool	Sites with both	vs all new sites	Bar
Magnite	58	16476x
X (Twitter) Ads	36	298x
Facebook Pixel	53	15x
Google Analytics	71	6.8x
Google Tag Manager	74	6.3x

Tools that turn up far more often on Rakuten Advertising sites than on new sites in general, and how many times as common each one is there.

6 of the 101 sites using Rakuten Advertising are product launches we list individually. The other 95 are new business and personal sites: they count towards the figures above but are not listed here. A watch sends them to you.

Site	Found	Also detected
MailChannels Email API mailchannels.com · Canada	Oct 20
Harness by Autonomous autonomous.ai · Crypto	Oct 16
PC Parts Rank — CPU Price to Performance & Live Market Index pcpartsrank.com	Oct 7
ゲーミングPCセレクター｜全部見える。でも迷わない。 gaming-pc-selector.com · Japan	Aug 24
Merqury merqury.co.uk · Finance · United Kingdom	Jul 20
PCPulse — live prices on every PC part that matters pcpulse.us · United States	Jul 11

Watches, exports and the API give you all 101 sites using Rakuten Advertising, from £15 a month.

1. These figures cover websites that went live since April 2026, not the web as a whole.
2. Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. Too few sites state their country plainly for the usual count, so this one also counts single signals: a country domain ending, a phone number (for North America, its area code), a location the site declares in its own page metadata, or a country-specific vendor stack and the page language where they agree and nothing contradicts them. Read these as likely rather than certain.