Magnite on new websites
Independent sell-side advertising platform (formerly Rubicon Project)
- Sites using Magnite
- 209
- since May 2026
- Last 30 days
- 0.0%
-
of new sites, to Oct 19
no change on the 30 days before - Last 7 days
- 0.0%
- of new sites, 7-day average
no change on the week before
| First seen | May 16, 2026 |
|---|---|
| Last seen | Oct 19, 2026 |
| Website | magnite.com |
What we found
- Magnite appeared on about 78 new sites in the last 30 days.[1]
- Eight in ten new Magnite sites also use Google Analytics.
Share of new sites using Magnite
The line is the 7-day average share of new sites that use Magnite, since 10 September.
Who uses Magnite
| Type | Sites | Share | Bar |
|---|---|---|---|
| E-commerce | 19 | 29.2% | |
| Crypto | 8 | 12.3% | |
| Health | 8 | 12.3% | |
| Content | 7 | 10.8% | |
| Games | 7 | 10.8% | |
| Education | 4 | 6.2% | |
| Finance | 4 | 6.2% | |
| Social | 4 | 6.2% | |
| Developer Tools | 2 | 3.1% | |
| Hiring & HR | 1 | 1.5% | |
| Marketing | 1 | 1.5% |
| Country | Sites | Share | Bar |
|---|---|---|---|
 UK |
9 | 26.5% | |
 France |
6 | 17.7% | |
 Canada |
4 | 11.8% | |
 India |
3 | 8.8% | |
 Australia |
2 | 5.9% | |
 Indonesia |
2 | 5.9% | |
 Japan |
2 | 5.9% | |
 US |
2 | 5.9% | |
 Brazil |
1 | 2.9% | |
 Spain |
1 | 2.9% | |
 Italy |
1 | 2.9% |
| Ending | Sites | Share | Bar |
|---|---|---|---|
| .com | 118 | 56.5% | |
| .org | 17 | 8.1% | |
| .live | 16 | 7.7% | |
| .uk | 11 | 5.3% | |
| .net | 8 | 3.8% | |
| .ca | 6 | 2.9% | |
| .fr | 5 | 2.4% | |
| .ai | 4 | 1.9% | |
| .co | 4 | 1.9% | |
| .online | 3 | 1.4% | |
| .es | 2 | 1.0% |
Advertising on new sites
| # | Movement | Tool | Share of category | Bar | |
|---|---|---|---|---|---|
| 1 | – |
Facebook Pixel
|
47.2% | ||
| 2 | – |
Google Ads
|
37.2% | ||
| 3 | – |
Google AdSense
|
17.7% | ||
| 4 | – |
TikTok Pixel
|
10.7% | ||
| 5 | – |
Pinterest
|
8.1% | ||
| … | |||||
| 58 | – |
Magnite
|
<0.1% | ||
All-time shares across the new sites we track: of all of them, and of the sites using any Advertising tool. Magnite is typically used alongside Facebook Pixel rather than instead of it. All 1289 in Advertising
Often used with Magnite
| Tool | Sites with both | vs all new sites |
|---|---|---|
Yahoo Advertising
|
78 | 24200x |
OpenX
|
86 | 19694x |
PubMatic
|
98 | 9457x |
| Xandr | 103 | 5534x |
Criteo
|
106 | 4407x |
Tools that turn up far more often on Magnite sites than on new sites in general, and how many times as common each one is there.
Recently launched products built on Magnite
10 of the 209 sites using Magnite are product launches we list individually. The other 199 are new business and personal sites: they count towards the figures above but are not listed here. A watch sends them to you.
-
Harness by Autonomous
autonomous.ai
-
Wondershare Repairit
repairit.wondershare.com
-
KeyBypass
keybypass.net
-
WorldVision
worldvision.in
-
Wondershare Filmora
filmora.wondershare.com
-
Mixpanel Headless
mixpanel.com
China
Watches, exports and the API give you all 209 sites using Magnite, from £15 a month.
Notes
- These figures cover websites that went live since April 2026, not the web as a whole.
- Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. Too few sites state their country plainly for the usual count, so this one also counts single signals: a country domain ending, a phone number (for North America, its area code), a location the site declares in its own page metadata, or a country-specific vendor stack and the page language where they agree and nothing contradicts them. Read these as likely rather than certain.
How this page is made
FirstSited looks at each new website near the day it goes live and records what it was built with. We do not go back later, so these figures describe what sites launch with, not what they run today. A site counts towards Magnite when we detect Magnite on it at that look.
Every share on this page is a proportion of the new sites we were tracking at the time. Sites we found across the wider web count towards the figures, but only product launches are listed by name. How we detect technologies · How we find new sites