Xandr on new websites

1. Xandr appeared on about 170 new sites in the last 30 days.^[1]
2. Nine in ten new Xandr sites also use Google Ads.
3. It is unusually common on .org domains: 6.8% of the domains running it, against 3.3% of domains across new sites.

The line is the 7-day average share of new sites that use Xandr, since 10 September.

#	Movement	Tool	Share of all sites	Share of category	Bar
1	–	Facebook Pixel	3.4%	47.2%
2	–	Google Ads	2.7%	37.2%
3	–	Google AdSense	1.3%	17.7%
4	–	TikTok Pixel	0.8%	10.6%
5	–	Pinterest	0.6%	8.1%
…
28	▼2	Xandr	<0.1%	0.1%

All-time shares across the new sites we track: of all of them, and of the sites using any Advertising tool. Xandr is typically used alongside Facebook Pixel rather than instead of it. Among September launches it ranked #28 in Advertising, down from #26 in August. All 1287 in Advertising

Tool	Sites with both	vs all new sites	Bar
SwitchAdHub	220	11182x
BidSwitch	237	11088x
PubMatic	256	9606x
WordAds	220	5942x
Criteo	255	4114x

Tools that turn up far more often on Xandr sites than on new sites in general, and how many times as common each one is there.

43 of the 537 sites using Xandr are product launches we list individually. The other 494 are new business and personal sites: they count towards the figures above but are not listed here. A watch sends them to you.

• d5 Metronome and tuner sourceforge.net
• GlobalBenefits Next-Step Check globalbenefits.org
• Flow State Tracker sourceforge.net
• Document Controller marketplace.autodesk.com
• The Lean Second Brain notion.com
• Clones of Death sourceforge.net

Site	Found	Also detected
d5 Metronome and tuner sourceforge.net · United States	Oct 13
GlobalBenefits Next-Step Check globalbenefits.org	Oct 13
Flow State Tracker sourceforge.net · Productivity · United States	Oct 11
Bornes de recharge en France : trouvez une borne par commune bornes-de-france.fr · France	Sep 26
L'eau de ma commune : dureté, calcaire, nitrates et qualité de l'eau du robinet eau-de-ma-commune.fr · France	Sep 26
Thiên Hạo — Dữ liệu bất động sản có kiểm chứng thienhao.com · South Korea	Sep 25
Document Controller marketplace.autodesk.com · United Kingdom	Sep 13
The Lean Second Brain notion.com · Productivity · South Korea	Sep 12
Clones of Death sourceforge.net · United States	Aug 27
Student OS | 8-in-1 Academic Workspace notion.com · Productivity · South Korea	Aug 25
REDACT sourceforge.net · Developer Tools · United States	Aug 24
OnLoan | The Gallery onloangallery.com · South Korea	Aug 20

Showing the most recent 12 of 43.

Watches, exports and the API give you all 537 sites using Xandr, from £15 a month.

1. These figures cover websites that went live since April 2026, not the web as a whole.
2. 15 October 2026: Detection made stricter: a site now counts only when this technology loads on the page. Launches crawled before this date may overcount. The dashed line on the chart marks the day.
3. Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. Too few sites state their country plainly for the usual count, so this one also counts single signals: a country domain ending, a phone number (for North America, its area code), a location the site declares in its own page metadata, or a country-specific vendor stack and the page language where they agree and nothing contradicts them. Read these as likely rather than certain.
4. Green hosting is the share whose web host The Green Web Foundation lists as running on green energy, among sites checked since 1 April 2026, against the same share for every new site we checked over that time. Data from The Green Web Foundation.