BidSwitch on new websites

1. BidSwitch appeared on about 73 new sites in the last 30 days.^[1]
2. Almost all new BidSwitch sites also use Google Ads.

The line is the 7-day average share of new sites that use BidSwitch, since 10 September.

#	Movement	Tool	Share of all sites	Share of category	Bar
1	–	Facebook Pixel	3.4%	47.2%
2	–	Google Ads	2.7%	37.2%
3	–	Google AdSense	1.3%	17.7%
4	–	TikTok Pixel	0.8%	10.7%
5	–	Pinterest	0.6%	8.1%
…
52	▲1	BidSwitch	<0.1%	0.1%

All-time shares across the new sites we track: of all of them, and of the sites using any Advertising tool. BidSwitch is typically used alongside Facebook Pixel rather than instead of it. All 1289 in Advertising

Tool	Sites with both	vs all new sites	Bar
SwitchAdHub	220	25214x
PubMatic	237	19986x
WordAds	220	13399x
Xandr	237	11128x
Aditude	125	10831x

Tools that turn up far more often on BidSwitch sites than on new sites in general, and how many times as common each one is there.

9 of the 239 sites using BidSwitch are product launches we list individually. The other 230 are new business and personal sites: they count towards the figures above but are not listed here. A watch sends them to you.

• GlobalBenefits Next-Step Check globalbenefits.org
• Local Market Biz Feasibility Calculator brandonboushy.com
• WorldVision worldvision.in
• Docs docs.mixpanel.com
• Mixpanel Headless mixpanel.com
• Buz.Best buz.best

Site	Found	Also detected
GlobalBenefits Next-Step Check globalbenefits.org	Oct 13
SkinVet | practical veterinary dermatology skinvetblog.com · Health	Aug 20
Local Market Biz Feasibility Calculator brandonboushy.com · United States	Aug 19
Estate Insider – previewing and reviewing estates for purchasers estateinsider.com.au · Australia	Jul 20
WorldVision worldvision.in · India	Jun 18
Docs docs.mixpanel.com · Developer Tools	May 21
Mixpanel Headless mixpanel.com · Developer Tools · Brazil	May 21
Buz.Best buz.best	Apr 20
listifytext listifytext.com · Productivity	Apr 16

Watches, exports and the API give you all 239 sites using BidSwitch, from £15 a month.

1. These figures cover websites that went live since April 2026, not the web as a whole.
2. 15 October 2026: Detection made stricter: a site now counts only when this technology loads on the page. Launches crawled before this date may overcount. The dashed line on the chart marks the day.
3. Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. Too few sites state their country plainly for the usual count, so this one also counts single signals: a country domain ending, a phone number (for North America, its area code), a location the site declares in its own page metadata, or a country-specific vendor stack and the page language where they agree and nothing contradicts them. Read these as likely rather than certain.