WordAds on new websites

1. WordAds appeared on about 140 new sites in the last 30 days.^[1]
2. Almost all new WordAds sites also use Jetpack.

The line is the 7-day average share of new sites that use WordAds, since 10 September.

#	Movement	Tool	Share of all sites	Share of category	Bar
1	–	Facebook Pixel	3.4%	47.2%
2	–	Google Ads	2.7%	37.2%
3	–	Google AdSense	1.3%	17.7%
4	–	TikTok Pixel	0.8%	10.6%
5	–	Pinterest	0.6%	8.1%
…
37	▲6	WordAds	<0.1%	0.1%

All-time shares across the new sites we track: of all of them, and of the sites using any Advertising tool. Among September launches it ranked #31 in Advertising, up from #37 in August. All 1287 in Advertising

Tool	Sites with both	vs all new sites	Bar
SwitchAdHub	220	14519x
Aditude	275	13721x
BidSwitch	220	13365x
PubMatic	220	10719x
Adagio	268	9632x

Tools that turn up far more often on WordAds sites than on new sites in general, and how many times as common each one is there.

7 of the 414 sites using WordAds are product launches we list individually. The other 407 are new business and personal sites: they count towards the figures above but are not listed here. A watch sends them to you.

• GlobalBenefits Next-Step Check globalbenefits.org
• Local Market Biz Feasibility Calculator brandonboushy.com
• Lucidcode lucidcode.com

Site	Found	Also detected
GlobalBenefits Next-Step Check globalbenefits.org	Oct 13
SkinVet | practical veterinary dermatology skinvetblog.com · Health	Aug 20
Local Market Biz Feasibility Calculator brandonboushy.com · United States	Aug 19
Estate Insider – previewing and reviewing estates for purchasers estateinsider.com.au · Australia	Jul 20
Lucidcode lucidcode.com · Health	Jul 5
Buz.Best buz.best	Apr 20
listifytext listifytext.com · Productivity	Apr 16

Watches, exports and the API give you all 414 sites using WordAds, from £15 a month.

1. These figures cover websites that went live since April 2026, not the web as a whole.
2. Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. Too few sites state their country plainly for the usual count, so this one also counts single signals: a country domain ending, a phone number (for North America, its area code), a location the site declares in its own page metadata, or a country-specific vendor stack and the page language where they agree and nothing contradicts them. Read these as likely rather than certain.