Adagio on new websites

Header bidding solution for publishers, focused on viewability and attention optimization.

Sites using Adagio
404
since Apr 2026
Last 30 days
0.0%
of new sites, to Oct 19
no change on the 30 days before
Last 7 days
0.0%
of new sites, 7-day average
no change on the week before
Rank in Advertising
#38
of 1289 tools, all time
First seen Apr 23, 2026
Last seen Oct 19, 2026
Website adagio.io

What we found

  1. Adagio appeared on about 130 new sites in the last 30 days.[1]
  2. Almost all new Adagio sites also use Google Ads.

Share of new sites using Adagio

0.000% 0.005% 0.010% 0.015% 10 Sep Oct

The line is the 7-day average share of new sites that use Adagio, since 10 September.

Who uses Adagio

Kind of site 102 sites with a known type
TypeSitesShareBar
Content 30 29.4%
Health 19 18.6%
Education 14 13.7%
Games 9 8.8%
Design 5 4.9%
Social 5 4.9%
Crypto 4 3.9%
Finance 4 3.9%
Productivity 4 3.9%
E-commerce 3 2.9%
AI 2 2.0%
Developer Tools 1 1.0%
Country[2] 43 sites with a likely country
CountrySitesShareBar
Germany 5 11.6%
UK 5 11.6%
Italy 5 11.6%
France 4 9.3%
Sweden 4 9.3%
Poland 3 7.0%
US 3 7.0%
Canada 2 4.7%
India 2 4.7%
Australia 1 2.3%
Bulgaria 1 2.3%
Brazil 1 2.3%
Domain ending 404 sites
EndingSitesShareBar
.com 248 61.4%
.blog 51 12.6%
.online 13 3.2%
.org 12 3.0%
.it 7 1.7%
.net 7 1.7%
.de 5 1.2%
.fr 5 1.2%
.uk 5 1.2%
.art 4 1.0%
.live 4 1.0%
.se 4 1.0%

Advertising on new sites

# Movement Tool Share of all sites Share of category Bar
1 – Facebook Pixel 3.4% 47.2%
2 – Google Ads 2.7% 37.2%
3 – Google AdSense 1.3% 17.7%
4 – TikTok Pixel 0.8% 10.7%
5 – Pinterest 0.6% 8.1%
…
38 ▲6 Adagio <0.1% 0.1%

All-time shares across the new sites we track: of all of them, and of the sites using any Advertising tool. Among September launches it ranked #33 in Advertising, up from #39 in August. All 1289 in Advertising

Often used with Adagio

Tool Sites with both vs all new sites Bar
Aditude 280 14359x
WordAds 268 9660x
Prebid.js 338 4602x
IAB US Privacy 175 3939x
Amazon Publisher Services 306 1442x

Tools that turn up far more often on Adagio sites than on new sites in general, and how many times as common each one is there.

Recently launched products built on Adagio

Notes

  1. These figures cover websites that went live since April 2026, not the web as a whole.
  2. Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. Too few sites state their country plainly for the usual count, so this one also counts single signals: a country domain ending, a phone number (for North America, its area code), a location the site declares in its own page metadata, or a country-specific vendor stack and the page language where they agree and nothing contradicts them. Read these as likely rather than certain.

How this page is made

FirstSited looks at each new website near the day it goes live and records what it was built with. We do not go back later, so these figures describe what sites launch with, not what they run today. A site counts towards Adagio when we detect Adagio on it at that look.

Every share on this page is a proportion of the new sites we were tracking at the time. Sites we found across the wider web count towards the figures, but only product launches are listed by name. How we detect technologies · How we find new sites

Something not look right? If a technology shown here is wrong or out of date, email [email protected] and we'll review it.