Criteo on new websites

Programmatic personalised retargeting and performance advertising platform.

Sites using Criteo
693
since Apr 2026
Last 30 days
0.0%
of new sites, to Oct 19
no change on the 30 days before
Last 7 days
0.0%
of new sites, 7-day average
no change on the week before
Rank in Advertising
#22
of 1289 tools, all time
In our data since Apr 2026
Last seen Oct 19, 2026
Website criteo.com

What we found

  1. Criteo appeared on about 230 new sites in the last 30 days.[1]
  2. Seven in ten new Criteo sites also use Google Ads.

Share of new sites using Criteo

0.000% 0.005% 0.010% 0.015% 0.020% 10 Sep Oct Oct 15, 2026: Detection made stricter: a site now counts only when this technology loads on the page. Launches crawled before this date may overcount. [2]

The line is the 7-day average share of new sites that use Criteo, since 10 September.

Who uses Criteo

Kind of site 195 sites with a known type
TypeSitesShareBar
Health 40 20.5%
E-commerce 32 16.4%
Content 26 13.3%
Finance 26 13.3%
Games 20 10.3%
Productivity 10 5.1%
Social 9 4.6%
Education 8 4.1%
Design 6 3.1%
Crypto 5 2.6%
AI 4 2.1%
Marketing 4 2.1%
Country[3] 99 sites with a likely country
CountrySitesShareBar
US 16 16.2%
Türkiye 13 13.1%
France 12 12.1%
India 11 11.1%
Italy 10 10.1%
Japan 9 9.1%
Germany 4 4.0%
Brazil 3 3.0%
UK 3 3.0%
Australia 2 2.0%
Canada 2 2.0%
China 2 2.0%
Domain ending 693 sites
EndingSitesShareBar
.com 457 66.0%
.org 35 5.1%
.live 32 4.6%
.blog 17 2.5%
.online 15 2.2%
.net 13 1.9%
.site 11 1.6%
.fr 8 1.2%
.it 8 1.2%
.xyz 8 1.2%
.in 7 1.0%
.uk 7 1.0%
Green hosting[4] 27 checked sites since Apr 2026
SitesGreenBar
Criteo 63%
All new sites 47%

Advertising on new sites

# Movement Tool Share of all sites Share of category Bar
1 – Facebook Pixel 3.4% 47.2%
2 – Google Ads 2.7% 37.2%
3 – Google AdSense 1.3% 17.7%
4 – TikTok Pixel 0.8% 10.6%
5 – Pinterest 0.6% 8.1%
…
22 ▲1 Criteo <0.1% 0.2%

All-time shares across the new sites we track: of all of them, and of the sites using any Advertising tool. Criteo is typically used alongside Facebook Pixel rather than instead of it. All 1289 in Advertising

Often used with Criteo

Tool Sites with both vs all new sites Bar
PubMatic 259 7551x
Xandr 256 4142x
Amazon Publisher Services 258 708x
Google AdSense 255 29x
Google Ads 496 27x

Tools that turn up far more often on Criteo sites than on new sites in general, and how many times as common each one is there.

Recently launched products built on Criteo

Notes

  1. These figures cover websites that went live since April 2026, not the web as a whole.
  2. 15 October 2026: Detection made stricter: a site now counts only when this technology loads on the page. Launches crawled before this date may overcount. The dashed line on the chart marks the day.
  3. Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. Too few sites state their country plainly for the usual count, so this one also counts single signals: a country domain ending, a phone number (for North America, its area code), a location the site declares in its own page metadata, or a country-specific vendor stack and the page language where they agree and nothing contradicts them. Read these as likely rather than certain.
  4. Green hosting is the share whose web host The Green Web Foundation lists as running on green energy, among sites checked since 1 April 2026, against the same share for every new site we checked over that time. Data from The Green Web Foundation.

How this page is made

FirstSited looks at each new website near the day it goes live and records what it was built with. We do not go back later, so these figures describe what sites launch with, not what they run today. A site counts towards Criteo when we detect Criteo on it at that look.

Every share on this page is a proportion of the new sites we were tracking at the time. Sites we found across the wider web count towards the figures, but only product launches are listed by name. How we detect technologies · How we find new sites

Something not look right? If a technology shown here is wrong or out of date, email [email protected] and we'll review it.