Xiaohongshu on new websites
Chinese social commerce and lifestyle sharing platform, also known as RED.
- Sites using Xiaohongshu
- 350
- since Jun 2026
- Last 30 days
- 0.0%
-
of new sites, to Oct 19
no change on the 30 days before - Last 7 days
- 0.0%
- of new sites, 7-day average
no change on the week before
| First seen | Jun 3, 2026 |
|---|---|
| Last seen | Oct 19, 2026 |
| Website | xiaohongshu.com |
What we found
- Xiaohongshu appeared on about 97 new sites in the last 30 days.[1]
Share of new sites using Xiaohongshu
The line is the 7-day average share of new sites that use Xiaohongshu, since 10 September.
Who uses Xiaohongshu
| Type | Sites | Share | Bar |
|---|---|---|---|
| Content | 19 | 16.2% | |
| Education | 19 | 16.2% | |
| E-commerce | 14 | 12.0% | |
| Productivity | 13 | 11.1% | |
| AI | 10 | 8.6% | |
| Design | 10 | 8.6% | |
| Social | 6 | 5.1% | |
| Directory | 5 | 4.3% | |
| Finance | 5 | 4.3% | |
| Marketing | 5 | 4.3% | |
| Developer Tools | 4 | 3.4% | |
| Games | 3 | 2.6% |
| Country | Sites | Share | Bar |
|---|---|---|---|
 China |
55 | 69.6% | |
 Canada |
5 | 6.3% | |
 Australia |
3 | 3.8% | |
 Italy |
3 | 3.8% | |
 Japan |
3 | 3.8% | |
 Malaysia |
3 | 3.8% | |
 US |
2 | 2.5% | |
 UK |
1 | 1.3% | |
 Hong Kong SAR China |
1 | 1.3% | |
 South Korea |
1 | 1.3% | |
 New Zealand |
1 | 1.3% | |
 Russia |
1 | 1.3% |
| Ending | Sites | Share | Bar |
|---|---|---|---|
| .com | 197 | 56.3% | |
| .site | 15 | 4.3% | |
| .xyz | 15 | 4.3% | |
| .ai | 13 | 3.7% | |
| .cn | 13 | 3.7% | |
| .app | 10 | 2.9% | |
| .art | 10 | 2.9% | |
| .ca | 7 | 2.0% | |
| .org | 7 | 2.0% | |
| .live | 6 | 1.7% | |
| .tech | 6 | 1.7% | |
| .me | 5 | 1.4% |
Social on new sites
| # | Movement | Tool | Share of category | Bar | |
|---|---|---|---|---|---|
| 1 | – |
Gravatar
|
29.1% | ||
| 2 | – |
Facebook
|
24.1% | ||
| 3 | – |
Instagram
|
9.0% | ||
| 4 | – |
Facebook SDK
|
8.2% | ||
| 5 | ▲3 |
Telegram
|
7.2% | ||
| … | |||||
| 36 | – |
Xiaohongshu
|
0.2% | ||
All-time shares across the new sites we track: of all of them, and of the sites using any Social tool. All 259 in Social
Often used with Xiaohongshu
Recently launched products built on Xiaohongshu
69 of the 350 sites using Xiaohongshu are product launches we list individually. The other 281 are new business and personal sites: they count towards the figures above but are not listed here. A watch sends them to you.
Showing the most recent 12 of 69.
Watches, exports and the API give you all 350 sites using Xiaohongshu, from £15 a month.
Notes
- These figures cover websites that went live since April 2026, not the web as a whole.
- Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. Too few sites state their country plainly for the usual count, so this one also counts single signals: a country domain ending, a phone number (for North America, its area code), a location the site declares in its own page metadata, or a country-specific vendor stack and the page language where they agree and nothing contradicts them. Read these as likely rather than certain.
How this page is made
FirstSited looks at each new website near the day it goes live and records what it was built with. We do not go back later, so these figures describe what sites launch with, not what they run today. A site counts towards Xiaohongshu when we detect Xiaohongshu on it at that look.
Every share on this page is a proportion of the new sites we were tracking at the time. Sites we found across the wider web count towards the figures, but only product launches are listed by name. How we detect technologies · How we find new sites