American Express on new websites

1. American Express appeared on 16 new sites in the last 30 days.^[1]
2. Half of new American Express sites also use PayPal.

The line is the 7-day average share of new sites that use American Express, since 10 September.

#	Movement	Tool	Share of all sites	Share of category	Bar
1	–	Stripe	1.0%	51.5%
2	–	PayPal	0.3%	13.3%
3	–	Razorpay	0.2%	8.9%
4	–	Paddle	0.1%	3.4%
5	▲1	Google Pay	<0.1%	2.0%
6	▲1	Square	<0.1%	2.0%
7	▼1	MercadoPago	<0.1%	1.9%
8	▼2	Lemon Squeezy	<0.1%	1.8%
9	▼6	Airwallex	<0.1%	1.4%
10	▼1	Paystack	<0.1%	1.3%
11	▼1	Cashfree	<0.1%	1.3%
12	▼1	Gumroad	<0.1%	1.1%
…
121	▲28	American Express	<0.1%	<0.1%

All-time shares across the new sites we track: of all of them, and of the sites using any Payments tool. Among September launches it ranked #95 in Payments, up from #123 in August. All 1443 in Payments

4 of the 51 sites using American Express are product launches we list individually. The other 47 are new business and personal sites: they count towards the figures above but are not listed here. A watch sends them to you.

Site	Found	Also detected
Rather Rich — Rich people jobs. ratherrich.com	Oct 11
Signera24 - Digital Signering med BankID | Avtal Online signera24.se · Finance · Sweden	Sep 23
ReachCalls — Outbound Calling, Reimagined reachcalls.com · Marketing	Sep 5
金钱包｜美国生活，帮你做对选择｜金钱包 goldwallet.app	Sep 3

Watches, exports and the API give you all 51 sites using American Express, from £15 a month.

1. These figures cover websites that went live since April 2026, not the web as a whole.