Google Identity Platform on new websites

1. Google Identity Platform appeared on about 980 new sites in the last 30 days.^[1]
2. It is unusually common on .in domains: 5.9% of the domains running it, against 2.9% of domains across new sites.

The line is the 7-day average share of new sites that use Google Identity Platform, since 10 September.

#	Movement	Tool	Share of all sites	Share of category	Bar
1	–	Google Sign-In	1.7%	62.3%
2	▲1	Clerk	0.5%	16.7%
3	▼1	Auth.js	0.4%	15.7%
4	–	Google Identity Platform	0.1%	2.3%
5	▲4	Privy	<0.1%	1.1%

All-time shares across the new sites we track: of all of them, and of the sites using any Auth tool. The most common alternatives to Google Identity Platform on new websites are Clerk and Auth.js. All 172 in Auth

Tool	Sites with both	vs all new sites	Bar
Firebase	3,729	89x
Google Sign-In	2,586	41x
Next.js	1,456	2.8x
React	2,155	2.2x
Lucide Icons	1,270	2.1x

Tools that turn up far more often on Google Identity Platform sites than on new sites in general, and how many times as common each one is there.

2,312 of the 3,732 sites using Google Identity Platform are product launches we list individually. The other 1,420 are new business and personal sites: they count towards the figures above but are not listed here. A watch sends them to you.

Site	Found	Also detected
Kolhiva - Soil to Soul kolhiva.in · India	Oct 20
Licitai | Mais licitações, mais contratos licitai.dev	Oct 20
AI Crawlability Audit: AI crawler checker and technical audit aicrawlabilityaudit.com · Developer Tools · Australia	Oct 20
Bengali360 — Jobs, Rentals, Deals & Community for Bangladeshis in the USA bengali360.com · United States	Oct 19
Discover · VeganAdda veganadda.com · Social	Oct 19
Campus Connect campusvibes.app · Social	Oct 19
Medborgarvän. Plugga inför medborgarskapsprovet medborgarvan.se · Sweden	Oct 19
ClarityContract: revisa el contracte abans de signar claritycontract.com	Oct 19
Utazó — minden BKK-utazásod, egy tappal rögzítve utazo.app	Oct 19
Web Compliance Suite — Website security, accessibility & privacy scanner webcompsuite.com · Developer Tools · India	Oct 19
MyPetLab - Gestionale per Toelettatura mypetlab.co.uk	Oct 19
Lifolo lifolo.com	Oct 19

Showing the most recent 12 of 2,312.

Watches, exports and the API give you all 3,732 sites using Google Identity Platform, from £15 a month.

1. These figures cover websites that went live since April 2026, not the web as a whole.
2. Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. Too few sites state their country plainly for the usual count, so this one also counts single signals: a country domain ending, a phone number (for North America, its area code), a location the site declares in its own page metadata, or a country-specific vendor stack and the page language where they agree and nothing contradicts them. Read these as likely rather than certain.
3. Green hosting is the share whose web host The Green Web Foundation lists as running on green energy, among sites checked since 1 April 2026, against the same share for every new site we checked over that time. Data from The Green Web Foundation.