Microsoft Entra ID on new websites

1. Microsoft Entra ID appeared on about 98 new sites in the last 30 days.^[1]
2. Four in ten new Microsoft Entra ID sites also use Microsoft Authentication Library.

The line is the 7-day average share of new sites that use Microsoft Entra ID, since 10 September.

#	Movement	Tool	Share of all sites	Share of category	Bar
1	–	Google Sign-In	1.7%	62.3%
2	▲1	Clerk	0.5%	16.7%
3	▼1	Auth.js	0.4%	15.7%
4	–	Google Identity Platform	0.1%	2.3%
5	▲4	Privy	<0.1%	1.1%
…
13	▲1	Microsoft Entra ID	<0.1%	0.2%

All-time shares across the new sites we track: of all of them, and of the sites using any Auth tool. Microsoft Entra ID is typically used alongside Google Sign-In rather than instead of it. All 172 in Auth

Tool	Sites with both	vs all new sites	Bar
Microsoft Authentication Library	162	5836x
Microsoft 365	215	30x

Tools that turn up far more often on Microsoft Entra ID sites than on new sites in general, and how many times as common each one is there.

141 of the 367 sites using Microsoft Entra ID are product launches we list individually. The other 226 are new business and personal sites: they count towards the figures above but are not listed here. A watch sends them to you.

Site	Found	Also detected
Meu Financeiro meufinanceiro.space · Finance	Oct 18
Notify | Guitar Practice Notebooks notifynotebooks.com	Oct 18
Autopilot QR autopilotqr.app	Oct 18
LogTotals logtotals.com	Oct 17
Trouve ma Photo · Photos d'événement retrouvées par selfie trouvemaphoto.com	Oct 16
Angel Circle: neighbours helping neighbours angelcircle.ca · Canada	Oct 16
PDFCherry – Free Online PDF Tools pdfcherry.com · Productivity	Oct 15
YouUseAI youuseai.com · Education · Vietnam	Oct 15
Loomency Cloud loomency.net · Health	Oct 15
taazir taazir.com · Education · Bangladesh	Oct 14
SquawkBook squawkbook.app	Oct 13
SIP to Retire · Steady SIPs. A calm plan to retire. siptoretire.com · Finance · India	Oct 12

Showing the most recent 12 of 141.

Watches, exports and the API give you all 367 sites using Microsoft Entra ID, from £15 a month.

1. These figures cover websites that went live since April 2026, not the web as a whole.
2. Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. Too few sites state their country plainly for the usual count, so this one also counts single signals: a country domain ending, a phone number (for North America, its area code), a location the site declares in its own page metadata, or a country-specific vendor stack and the page language where they agree and nothing contradicts them. Read these as likely rather than certain.
3. Green hosting is the share whose web host The Green Web Foundation lists as running on green energy, among sites checked since 1 April 2026, against the same share for every new site we checked over that time. Data from The Green Web Foundation.