Netlify Identity on new websites

1. Netlify Identity appeared on about 450 new sites in the last 30 days.^[1]
2. Half of new Netlify Identity sites also use NS1.

The line is the 7-day average share of new sites that use Netlify Identity, since 10 September.

#	Movement	Tool	Share of all sites	Share of category	Bar
1	–	Google Sign-In	1.7%	62.3%
2	▲1	Clerk	0.5%	16.7%
3	▼1	Auth.js	0.4%	15.7%
4	–	Google Identity Platform	0.1%	2.3%
5	▲4	Privy	<0.1%	1.1%
…
9	▲1	Netlify Identity	<0.1%	0.9%

All-time shares across the new sites we track: of all of them, and of the sites using any Auth tool. All 172 in Auth

Tool	Sites with both	vs all new sites	Bar
Netlify	1,391	21x
NS1	647	20x

Tools that turn up far more often on Netlify Identity sites than on new sites in general, and how many times as common each one is there.

258 of the 1,408 sites using Netlify Identity are product launches we list individually. The other 1,150 are new business and personal sites: they count towards the figures above but are not listed here. A watch sends them to you.

Site	Found	Also detected
MIDAS Match — Better decisions. Perfectly personal. midasmatch.co	Oct 19
Cãotrilha — Liberdade para ser cão caotrilha.com · Portugal	Oct 19
EvidoClip · 视频内容证据工作台 evidoclip.com	Oct 19
Wanderpage — Find Your Next Favorite Book bookbop.net	Oct 19
SITMET — निर्माण का हर साथी, एक ही जगह sitemet.in · India	Oct 18
Housecar housecar.ai	Oct 18
Medo · Where African hearts connect afroduo.com · Social	Oct 18
Giobankz Chart AI — AI Chart Analysis & Trade Signals giobankzchart.com · Finance	Oct 18
Little Friends Academy — Learning Hub brainyhubedu.com · Education	Oct 17
Notely: Study smarter, together usenotely.com · Education	Oct 17
PROVE — Small steps. Real progress. joinprove.com · Productivity	Oct 16
Map Trap Snap · Connecticut River Watershed, Massachusetts maptrapsnap.org	Oct 16

Showing the most recent 12 of 258.

Watches, exports and the API give you all 1,408 sites using Netlify Identity, from £15 a month.

1. These figures cover websites that went live since April 2026, not the web as a whole.
2. Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. Too few sites state their country plainly for the usual count, so this one also counts single signals: a country domain ending, a phone number (for North America, its area code), a location the site declares in its own page metadata, or a country-specific vendor stack and the page language where they agree and nothing contradicts them. Read these as likely rather than certain.