AWS Cognito on new websites

1. AWS Cognito appeared on about 170 new sites in the last 30 days.^[1]

The line is the 7-day average share of new sites that use AWS Cognito, since 10 September.

#	Movement	Tool	Share of all sites	Share of category	Bar
1	–	Google Sign-In	1.7%	62.3%
2	▲1	Clerk	0.5%	16.7%
3	▼1	Auth.js	0.4%	15.7%
4	–	Google Identity Platform	0.1%	2.3%
5	▲4	Privy	<0.1%	1.1%
…
11	▲2	AWS Cognito	<0.1%	0.3%

All-time shares across the new sites we track: of all of them, and of the sites using any Auth tool. Among September launches it ranked #11 in Auth, up from #13 in August. All 172 in Auth

Tool	Sites with both	vs all new sites	Bar
AWS S3	286	85x
AWS CloudFront	364	73x
Amazon Web Services	212	61x
AWS Route 53	269	60x

Tools that turn up far more often on AWS Cognito sites than on new sites in general, and how many times as common each one is there.

232 of the 464 sites using AWS Cognito are product launches we list individually. The other 232 are new business and personal sites: they count towards the figures above but are not listed here. A watch sends them to you.

Site	Found	Also detected
UK company search · UK FirmIQ ukfirmiq.com · United Kingdom	Oct 19
Rulekept — compliance tools for small firms rulekept.com	Oct 18
My Joyful Tree · A home for your family story myjoyfultree.com · Social	Oct 18
daros daros.io · Marketing	Oct 18
Pippy — your personal agent for the job hunt pippyagent.com · Hiring & HR	Oct 18
OstéoTempo osteotempo.fr · France	Oct 17
Taysra — تيسرا taysra.com	Oct 17
Matric26 · Make science click | Matric Lab matric26.com · Education	Oct 17
Counterlit · The counter, switched on counterlit.com · E-commerce · Hong Kong SAR China	Oct 16
LineupLift · Find a better trade or pickup lineuplift.com	Oct 16
Ortho Homunculus orthohomunculus.com	Oct 15
MyTrew | Nora-powered wellness guidance ourtrew.com · Health	Oct 15

Showing the most recent 12 of 232.

Watches, exports and the API give you all 464 sites using AWS Cognito, from £15 a month.

1. These figures cover websites that went live since April 2026, not the web as a whole.
2. Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. Too few sites state their country plainly for the usual count, so this one also counts single signals: a country domain ending, a phone number (for North America, its area code), a location the site declares in its own page metadata, or a country-specific vendor stack and the page language where they agree and nothing contradicts them. Read these as likely rather than certain.
3. Green hosting is the share whose web host The Green Web Foundation lists as running on green energy, among sites checked since 1 April 2026, against the same share for every new site we checked over that time. Data from The Green Web Foundation.