Apple Sign In on new websites

1. Apple Sign In appeared on about 450 new sites in the last 30 days.^[1]
2. Eight in ten new Apple Sign In sites also use Google Sign-In.
3. It is unusually common among social launches: 9.7%, against 4.7% across new sites.

The line is the 7-day average share of new sites that use Apple Sign In, since 10 September.

#	Movement	Tool	Share of all sites	Share of category	Bar
1	–	Google Sign-In	1.7%	62.3%
2	▲1	Clerk	0.5%	16.7%
3	▼1	Auth.js	0.4%	15.7%
4	–	Google Identity Platform	0.1%	2.3%
5	▲4	Privy	<0.1%	1.1%
…
8	▼2	Apple Sign In	<0.1%	0.9%

All-time shares across the new sites we track: of all of them, and of the sites using any Auth tool. The most common alternatives to Apple Sign In on new websites are Clerk and Auth.js. Among September launches it ranked #9 in Auth, down from #7 in August. All 172 in Auth

Tool	Sites with both	vs all new sites	Bar
Google Sign-In	1,232	47x
Google Tag Manager	457	2.5x
Next.js	505	2.4x

Tools that turn up far more often on Apple Sign In sites than on new sites in general, and how many times as common each one is there.

962 of the 1,546 sites using Apple Sign In are product launches we list individually. The other 584 are new business and personal sites: they count towards the figures above but are not listed here. A watch sends them to you.

Site	Found	Also detected
SmartSplit smartsplit.ch · Switzerland	Oct 19
SAT Portal - подготовка к Digital SAT satportalprep.com · AI · Russia	Oct 19
PR Project | Endurance Coaching Software for Growing Teams prproject.app · Health	Oct 19
Heavenly: AI video editing and clipping agent for creators & brands heavenlytv.app · Content	Oct 19
Daydreamers: SD Card → Client daydreamerhq.com	Oct 19
Easy Degree — Your Academic OS easydegree.ai · Education	Oct 19
MyPetLab - Gestionale per Toelettatura mypetlab.co.uk	Oct 19
Job Pocket — AI 求職工作台：履歷對準好機會 yourjobpocket.com · Hiring & HR	Oct 19
Ranch Dock — Ranch Management Made Simple ranchdock.com · Productivity	Oct 19
Stallmark stallmark.studio · E-commerce	Oct 18
Redline — Find the slowest device that loads your site redlinetesting.com · Developer Tools	Oct 18
My Important Dates | Birthday Reminders & Scheduled Gifts myimportantdates.com · Productivity	Oct 18

Showing the most recent 12 of 962.

Watches, exports and the API give you all 1,546 sites using Apple Sign In, from £15 a month.

1. These figures cover websites that went live since April 2026, not the web as a whole.
2. Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. Too few sites state their country plainly for the usual count, so this one also counts single signals: a country domain ending, a phone number (for North America, its area code), a location the site declares in its own page metadata, or a country-specific vendor stack and the page language where they agree and nothing contradicts them. Read these as likely rather than certain.
3. Green hosting is the share whose web host The Green Web Foundation lists as running on green energy, among sites checked since 1 April 2026, against the same share for every new site we checked over that time. Data from The Green Web Foundation.