Integral Ad Science on new websites

1. Integral Ad Science appeared on 5 new sites in the last 30 days.^[1]

The line is the 7-day average share of new sites that use Integral Ad Science, since 10 September.

#	Movement	Tool	Share of all sites	Share of category	Bar
1	–	Facebook Pixel	3.4%	47.2%
2	–	Google Ads	2.7%	37.2%
3	–	Google AdSense	1.3%	17.7%
4	–	TikTok Pixel	0.8%	10.7%
5	–	Pinterest	0.6%	8.1%
…
196	▼41	Integral Ad Science	<0.1%	<0.1%

All-time shares across the new sites we track: of all of them, and of the sites using any Advertising tool. Among September launches it ranked #203 in Advertising, down from #162 in August. All 1290 in Advertising

5 of the 24 sites using Integral Ad Science are product launches we list individually. The other 19 are new business and personal sites: they count towards the figures above but are not listed here. A watch sends them to you.

• UMVA PAY umva.net
• UMVA VIRTUAL CARD umva.net
• Bestprice bestprice.gr

Site	Found	Also detected
UMVA PAY umva.net · Crypto · United States	Sep 10
UMVA VIRTUAL CARD umva.net · Crypto · United States	Sep 7
Bestprice bestprice.gr · Greece	Aug 28
UMVA LICENSES umva.net · Crypto · United States	Aug 27
UMVA HOST umva.net · Crypto · United States	Aug 11

Watches, exports and the API give you all 24 sites using Integral Ad Science, from £15 a month.

1. These figures cover websites that went live since April 2026, not the web as a whole.
2. Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. Too few sites state their country plainly for the usual count, so this one also counts single signals: a country domain ending, a phone number (for North America, its area code), a location the site declares in its own page metadata, or a country-specific vendor stack and the page language where they agree and nothing contradicts them. Read these as likely rather than certain.