Plaid on new websites

1. Plaid appeared on about 210 new sites in the last 30 days.^[1]
2. It is unusually common on .ai domains: 7% of the domains running it, against 2.9% of domains across new sites.

The line is the 7-day average share of new sites that use Plaid, since 10 September.

#	Movement	Tool	Share of all sites	Share of category	Bar
1	–	Stripe	1.0%	50.9%
2	–	PayPal	0.3%	13.7%
3	–	Razorpay	0.2%	8.9%
4	▼1	Paddle	0.1%	3.4%
5	▲1	Google Pay	<0.1%	2.5%
…
19	▼8	Plaid	<0.1%	0.7%

All-time shares across the new sites we track: of all of them, and of the sites using any Payments tool. The most common alternatives to Plaid on new websites are PayPal and Paddle. Among September launches it ranked #25 in Payments, down from #17 in August. All 1403 in Payments

Tool	Sites with both	vs all new sites	Bar
Stripe	255	30x
Lucide Icons	345	2.6x
React	517	2.3x
Tailwind CSS	458	2.2x
Next.js	254	2.2x

Tools that turn up far more often on Plaid sites than on new sites in general, and how many times as common each one is there.

486 of the 831 sites using Plaid are product launches we list individually. The other 345 are new business and personal sites: they count towards the figures above but are not listed here. A watch sends them to you.

Site	Found	Also detected
Kova: credit card and FHSA, RRSP, TFSA optimizer for Canadians kovaapp.ca · Finance · Canada	Oct 19
Nucleus Huddle — the family app that keeps everyone connected getnucleushuddle.com · Social	Oct 18
Your First AI Agent — Your First AI Agent firstagent.pro · AI	Oct 18
Coatline — Stop running your shop across five apps coatline.tech · Productivity · United States	Oct 17
Elios — Your day, in focus eliosapp.com · Productivity	Oct 17
Forbidden Finance app.403fin.io · Finance	Oct 16
Steward Inventory — Secure asset inventory for trusts & estates stewardinventory.com · Finance	Oct 15
StudentHQ mystudenthq.com · Education	Oct 15
Easy Books easybooksva.com · Finance	Oct 15
Hantverksboden – webbshop för svenska hantverkare hantverksboden.me · E-commerce	Oct 15
Zisyl | AI Workspace for Projects, CRM & Finance zisyl.com · Productivity	Oct 15
MyGood mygood.io · AI	Oct 15

Showing the most recent 12 of 486.

Watches, exports and the API give you all 831 sites using Plaid, from £15 a month.

1. These figures cover websites that went live since April 2026, not the web as a whole.
2. Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. Too few sites state their country plainly for the usual count, so this one also counts single signals: a country domain ending, a phone number (for North America, its area code), a location the site declares in its own page metadata, or a country-specific vendor stack and the page language where they agree and nothing contradicts them. Read these as likely rather than certain.
3. Green hosting is the share whose web host The Green Web Foundation lists as running on green energy, among sites checked since 1 April 2026, against the same share for every new site we checked over that time. Data from The Green Web Foundation.