Tumblr on new websites
Microblogging and social network owned by Automattic; its embed widgets appear on creator and fandom sites.
- Sites using Tumblr
- 734
- since Apr 2026
- Last 30 days
- 0.0%
-
of new sites, to Oct 19
no change on the 30 days before - Last 7 days
- 0.0%
- of new sites, 7-day average
no change on the week before
| First seen | Apr 11, 2026 |
|---|---|
| Last seen | Oct 20, 2026 |
| Website | tumblr.com |
What we found
- Tumblr appeared on about 270 new sites in the last 30 days.[1]
- Eight in ten new Tumblr sites also use jQuery.
Share of new sites using Tumblr
The line is the 7-day average share of new sites that use Tumblr, since 10 September.
Who uses Tumblr
| Type | Sites | Share | Bar |
|---|---|---|---|
| Content | 57 | 36.1% | |
| E-commerce | 24 | 15.2% | |
| Social | 19 | 12.0% | |
| Design | 14 | 8.9% | |
| Games | 13 | 8.2% | |
| Health | 11 | 7.0% | |
| Education | 8 | 5.1% | |
| Developer Tools | 4 | 2.5% | |
| Productivity | 3 | 1.9% | |
| AI | 1 | 0.6% | |
| Crypto | 1 | 0.6% | |
| Finance | 1 | 0.6% |
| Country | Sites | Share | Bar |
|---|---|---|---|
 China |
19 | 32.8% | |
 France |
9 | 15.5% | |
 UK |
7 | 12.1% | |
 Canada |
3 | 5.2% | |
 Ireland |
3 | 5.2% | |
 US |
3 | 5.2% | |
 Australia |
2 | 3.5% | |
 Chile |
2 | 3.5% | |
 Spain |
2 | 3.5% | |
 Italy |
2 | 3.5% | |
 Poland |
2 | 3.5% | |
 Czechia |
1 | 1.7% |
| Ending | Sites | Share | Bar |
|---|---|---|---|
| .com | 341 | 46.5% | |
| .blog | 260 | 35.4% | |
| .org | 26 | 3.5% | |
| .net | 13 | 1.8% | |
| .art | 12 | 1.6% | |
| .fr | 9 | 1.2% | |
| .uk | 8 | 1.1% | |
| .ca | 7 | 1.0% | |
| .me | 5 | 0.7% | |
| .online | 5 | 0.7% | |
| .xyz | 5 | 0.7% | |
| .in | 4 | 0.5% |
Social on new sites
| # | Movement | Tool | Share of category | Bar | |
|---|---|---|---|---|---|
| 1 | – |
Gravatar
|
29.1% | ||
| 2 | – |
Facebook
|
24.2% | ||
| 3 | – |
Instagram
|
9.0% | ||
| 4 | – |
Facebook SDK
|
8.2% | ||
| 5 | ▲3 |
Telegram
|
7.2% | ||
| … | |||||
| 26 | ▲3 |
Tumblr
|
0.5% | ||
All-time shares across the new sites we track: of all of them, and of the sites using any Social tool. Among September launches it ranked #26 in Social, up from #29 in August. All 259 in Social
Often used with Tumblr
| Tool | Sites with both | vs all new sites |
|---|---|---|
| Comscore | 515 | 2993x |
Backbone.js
|
520 | 662x |
WordPress.com DNS
|
465 | 115x |
Google Ads
|
522 | 27x |
nginx
|
524 | 7.5x |
Tools that turn up far more often on Tumblr sites than on new sites in general, and how many times as common each one is there.
Recently launched products built on Tumblr
7 of the 734 sites using Tumblr are product launches we list individually. The other 727 are new business and personal sites: they count towards the figures above but are not listed here. A watch sends them to you.
Watches, exports and the API give you all 734 sites using Tumblr, from £15 a month.
Notes
- These figures cover websites that went live since April 2026, not the web as a whole.
- Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. Too few sites state their country plainly for the usual count, so this one also counts single signals: a country domain ending, a phone number (for North America, its area code), a location the site declares in its own page metadata, or a country-specific vendor stack and the page language where they agree and nothing contradicts them. Read these as likely rather than certain.
How this page is made
FirstSited looks at each new website near the day it goes live and records what it was built with. We do not go back later, so these figures describe what sites launch with, not what they run today. A site counts towards Tumblr when we detect Tumblr on it at that look.
Every share on this page is a proportion of the new sites we were tracking at the time. Sites we found across the wider web count towards the figures, but only product launches are listed by name. How we detect technologies · How we find new sites