Affirm on new websites
Buy now, pay later payments for online retailers.
- Sites using Affirm
- 105
- since Apr 2026
- Last 30 days
- 0.0%
-
of new sites, to Oct 18
no change on the 30 days before - Last 7 days
- 0.0%
- of new sites, 7-day average
no change on the week before
| In our data since | Apr 2026 |
|---|---|
| Last seen | Oct 16, 2026 |
| Website | affirm.com |
What we found
- Affirm appeared on about 29 new sites in the last 30 days.[1]
- Eight in ten new Affirm sites also use Statsig.
Share of new sites using Affirm
The line is the 7-day average share of new sites that use Affirm, since 10 September.
Who uses Affirm
| Type | Sites | Share | Bar |
|---|---|---|---|
| E-commerce | 29 | 59.2% | |
| Health | 10 | 20.4% | |
| Education | 3 | 6.1% | |
| Content | 1 | 2.0% | |
| Crypto | 1 | 2.0% | |
| Design | 1 | 2.0% | |
| Finance | 1 | 2.0% | |
| Marketing | 1 | 2.0% | |
| Productivity | 1 | 2.0% | |
| Social | 1 | 2.0% |
| Country | Sites | Share | Bar |
|---|---|---|---|
 US |
10 | 62.5% | |
 China |
3 | 18.8% | |
 Canada |
1 | 6.3% | |
 UK |
1 | 6.3% | |
 Singapore |
1 | 6.3% |
| Ending | Sites | Share | Bar |
|---|---|---|---|
| .com | 79 | 75.2% | |
| .co | 6 | 5.7% | |
| .store | 3 | 2.9% | |
| .ca | 2 | 1.9% | |
| .live | 2 | 1.9% | |
| .online | 2 | 1.9% | |
| .ai | 1 | 1.0% | |
| .app | 1 | 1.0% | |
| .de | 1 | 1.0% | |
| .dev | 1 | 1.0% |
Payments on new sites
| # | Movement | Tool | Share of category | Bar | |
|---|---|---|---|---|---|
| 1 | – |
Stripe
|
50.9% | ||
| 2 | – |
PayPal
|
13.7% | ||
| 3 | – |
Razorpay
|
8.9% | ||
| 4 | ▼1 |
Paddle
|
3.4% | ||
| 5 | ▲1 |
Google Pay
|
2.5% | ||
| … | |||||
| 71 | ▼9 | Affirm | 0.1% | ||
All-time shares across the new sites we track: of all of them, and of the sites using any Payments tool. Among September launches it ranked #75 in Payments, down from #66 in August. All 1403 in Payments
Often used with Affirm
| Tool | Sites with both | vs all new sites |
|---|---|---|
Statsig
|
85 | 558x |
Sentry
|
68 | 14x |
Shopify
|
56 | 9.3x |
Google Analytics
|
53 | 4.9x |
Google Tag Manager
|
56 | 4.5x |
Tools that turn up far more often on Affirm sites than on new sites in general, and how many times as common each one is there.
Recently launched products built on Affirm
16 of the 105 sites using Affirm are product launches we list individually. The other 89 are new business and personal sites: they count towards the figures above but are not listed here. A watch sends them to you.
-
Harness by Autonomous
autonomous.ai
-
Owl Badges
owlbadges.com
-
InterviewLegend
interviewlegend.com
-
Dyson CameraJet™
dyson.com
-
PexarBolt Ultra TBT5 Dock
pexar.com
-
Discount Mart
shop.app
Hong Kong SAR China
Showing the most recent 12 of 16.
Watches, exports and the API give you all 105 sites using Affirm, from £15 a month.
Notes
- These figures cover websites that went live since April 2026, not the web as a whole.
- Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. Too few sites state their country plainly for the usual count, so this one also counts single signals: a country domain ending, a phone number (for North America, its area code), a location the site declares in its own page metadata, or a country-specific vendor stack and the page language where they agree and nothing contradicts them. Read these as likely rather than certain.
How this page is made
FirstSited looks at each new website near the day it goes live and records what it was built with. We do not go back later, so these figures describe what sites launch with, not what they run today. A site counts towards Affirm when we detect Affirm on it at that look.
Every share on this page is a proportion of the new sites we were tracking at the time. Sites we found across the wider web count towards the figures, but only product launches are listed by name. How we detect technologies · How we find new sites