Amazon Pay on new websites
Checkout option that lets shoppers pay using their Amazon account credentials and saved payment methods.
- Sites using Amazon Pay
- 344
- since Apr 2026
- Last 30 days
- 0.0%
-
of new sites, to Oct 19
no change on the 30 days before - Last 7 days
- 0.0%
- of new sites, 7-day average
no change on the week before
| First seen | Apr 26, 2026 |
|---|---|
| Last seen | Oct 19, 2026 |
What we found
- Amazon Pay appeared on about 190 new sites in the last 30 days.[1]
- Nine in ten new Amazon Pay sites also use jQuery.
Share of new sites using Amazon Pay
The line is the 7-day average share of new sites that use Amazon Pay, since 10 September.
Who uses Amazon Pay
| Type | Sites | Share | Bar |
|---|---|---|---|
| E-commerce | 54 | 68.4% | |
| Health | 10 | 12.7% | |
| Finance | 4 | 5.1% | |
| Content | 3 | 3.8% | |
| Games | 2 | 2.5% | |
| Design | 1 | 1.3% | |
| Directory | 1 | 1.3% | |
| Hiring & HR | 1 | 1.3% | |
| Marketing | 1 | 1.3% | |
| Productivity | 1 | 1.3% | |
| Social | 1 | 1.3% |
| Country | Sites | Share | Bar |
|---|---|---|---|
| 15 | 41.7% | ||
| 7 | 19.4% | ||
| 5 | 13.9% | ||
| 3 | 8.3% | ||
| 2 | 5.6% | ||
| 2 | 5.6% | ||
| 1 | 2.8% | ||
| 1 | 2.8% |
| Ending | Sites | Share | Bar |
|---|---|---|---|
| .com | 260 | 74.9% | |
| .live | 21 | 6.1% | |
| .net | 17 | 4.9% | |
| .xyz | 15 | 4.3% | |
| .org | 7 | 2.0% | |
| .ca | 4 | 1.2% | |
| .de | 3 | 0.9% | |
| .fr | 3 | 0.9% | |
| .uk | 3 | 0.9% | |
| .au | 2 | 0.6% | |
| .es | 2 | 0.6% |
Payments on new sites
| # | Movement | Tool | Share of category | Bar | |
|---|---|---|---|---|---|
| 1 | – |
|
50.9% | ||
| 2 | – |
|
13.7% | ||
| 3 | – |
|
8.9% | ||
| 4 | ▼1 |
|
3.4% | ||
| 5 | ▲1 |
|
2.5% | ||
| … | |||||
| 35 | ▲52 | Amazon Pay | 0.3% | ||
All-time shares across the new sites we track: of all of them, and of the sites using any Payments tool. Amazon Pay is typically used alongside Stripe rather than instead of it. Among September launches it ranked #26 in Payments, up from #78 in August. All 1403 in Payments
Often used with Amazon Pay
| Tool | Sites with both | vs all new sites |
|---|---|---|
| Arcot 3-D Secure | 247 | 11966x |
| Magento | 260 | 6900x |
|
|
252 | 5876x |
|
|
260 | 4751x |
| Behance | 256 | 4138x |
Tools that turn up far more often on Amazon Pay sites than on new sites in general, and how many times as common each one is there.
Recently launched products built on Amazon Pay
7 of the 344 sites using Amazon Pay are product launches we list individually. The other 337 are new business and personal sites: they count towards the figures above but are not listed here. A watch sends them to you.
Watches, exports and the API give you all 344 sites using Amazon Pay, from £15 a month.
Notes
- These figures cover websites that went live since April 2026, not the web as a whole.
- Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. Too few sites state their country plainly for the usual count, so this one also counts single signals: a country domain ending, a phone number (for North America, its area code), a location the site declares in its own page metadata, or a country-specific vendor stack and the page language where they agree and nothing contradicts them. Read these as likely rather than certain.
How this page is made
FirstSited looks at each new website near the day it goes live and records what it was built with. We do not go back later, so these figures describe what sites launch with, not what they run today. A site counts towards Amazon Pay when we detect Amazon Pay on it at that look.
Every share on this page is a proportion of the new sites we were tracking at the time. Sites we found across the wider web count towards the figures, but only product launches are listed by name. How we detect technologies · How we find new sites