Klarna on new websites

1. Klarna appeared on about 340 new sites in the last 30 days.^[1]
2. Seven in ten new Klarna sites also use Google Tag Manager.
3. It is unusually common on .uk domains: 6.4% of the domains running it, against 3% of domains across new sites.

The line is the 7-day average share of new sites that use Klarna, since 10 September.

#	Movement	Tool	Share of all sites	Share of category	Bar
1	–	Stripe	1.0%	50.8%
2	–	PayPal	0.3%	13.7%
3	–	Razorpay	0.2%	8.8%
4	▼1	Paddle	0.1%	3.4%
5	▲1	Google Pay	<0.1%	2.5%
…
20	▲8	Klarna	<0.1%	0.6%

All-time shares across the new sites we track: of all of them, and of the sites using any Payments tool. Among September launches it ranked #18 in Payments, up from #26 in August. All 1403 in Payments

Tool	Sites with both	vs all new sites	Bar
Arcot 3-D Secure	298	6544x
Magento	341	4117x
Adobe Experience Platform Launch	338	2814x
Behance	309	2276x
Adobe Audience Manager	334	2214x

Tools that turn up far more often on Klarna sites than on new sites in general, and how many times as common each one is there.

27 of the 753 sites using Klarna are product launches we list individually. The other 726 are new business and personal sites: they count towards the figures above but are not listed here. A watch sends them to you.

• cessnapetstore cessnapetstore.in
• cessnapetstore cessnapetstore.in
• cessnapetstore cessnapetstore.in
• cessnapetstore cessnapetstore.in
• cessnapetstore cessnapetstore.in
• Proline Cosmetics prolinecosmetics.gr

Site	Found	Also detected
Tower Defense Game | Blockade Brigade blockadebrigade.com · Games	Oct 19
cessnapetstore cessnapetstore.in · India	Oct 13
cessnapetstore cessnapetstore.in · India	Oct 12
cessnapetstore cessnapetstore.in · India	Oct 12
Formlabb – 3D-printade produkter och egna printjobb formlabb.se · Sweden	Oct 12
cessnapetstore cessnapetstore.in · E-commerce · India	Oct 10
cessnapetstore cessnapetstore.in · India	Oct 10
whaoo — tes courses, sans les mauvaises surprises en caisse whaoo.site · Education · France	Oct 1
Proline Cosmetics prolinecosmetics.gr · Health · Greece	Sep 29
GlobalDémarches global-demarches.fr · France	Sep 26
Web Index AI - From Traffic Data to a Stable Stack webindexai.com · Developer Tools	Sep 26
Teoriprov online & gratis körkortsteori - iKörkort.nu ikorkort.nu · Sweden	Sep 9

Showing the most recent 12 of 27.

Watches, exports and the API give you all 753 sites using Klarna, from £15 a month.

1. These figures cover websites that went live since April 2026, not the web as a whole.
2. Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. Too few sites state their country plainly for the usual count, so this one also counts single signals: a country domain ending, a phone number (for North America, its area code), a location the site declares in its own page metadata, or a country-specific vendor stack and the page language where they agree and nothing contradicts them. Read these as likely rather than certain.