Google Smart Lock on new websites

1. Google Smart Lock appeared on 6 new sites in the last 30 days.^[1]

Each bar counts the new sites we found using Google Smart Lock in one week, since 5 October. The chart starts at our first detection. Paler bars cover only part of a week.

#	Movement	Tool	Share of all sites	Share of category	Bar
1	–	Google Sign-In	1.7%	64.6%
2	–	Clerk	0.4%	16.0%
3	–	Auth.js	0.4%	14.2%
4	–	Google Identity Platform	0.1%	2.3%
5	▲1	Privy	<0.1%	1.1%
6	▲3	Apple Sign In	<0.1%	1.0%
7	▼1	Google OAuth	<0.1%	1.0%
8	▼3	Stytch	<0.1%	0.9%
9	–	Netlify Identity	<0.1%	0.9%
10	▼3	OTPless	<0.1%	0.5%
11	▲1	AWS Cognito	<0.1%	0.3%
12	▲1	Microsoft Entra ID	<0.1%	0.3%
…
50	▲24	Google Smart Lock	<0.1%	<0.1%

All-time shares across the new sites we track: of all of them, and of the sites using any Auth tool. Among October launches it ranked #46 in Auth, up from #70 in September. All 182 in Auth

2 of the 12 sites using Google Smart Lock are product launches we list individually. The other 10 are new business and personal sites: they count towards the figures above but are not listed here. A watch sends them to you.

Site	Found	Also detected
Kyudo Global kyudoglobal.jp · Health · Japan	Nov 11
FJB Online fjbonline.com · E-commerce	Aug 23

Watches, exports and the API give you all 12 sites using Google Smart Lock, from £15 a month.

1. These figures cover websites that went live since April 2026, not the web as a whole.