Hotjar on new websites

1. Hotjar appeared on about 2,500 new sites in the last 30 days.^[1]
2. Six in ten new Hotjar sites also use Google Tag Manager.
3. It is unusually common on .br domains: 2.6% of the domains running it, against 0.4% of domains across new sites.

The line is the 7-day average share of new sites that use Hotjar, since 10 September.

#	Movement	Tool	Share of all sites	Share of category	Bar
1	–	Google Analytics	10.3%	43.1%
2	–	Tinybird	3.7%	15.7%
3	▼1	Cloudflare Web Analytics	2.5%	10.4%
4	▲1	Sourcebuster	2.5%	10.4%
5	–	Vercel Analytics	1.6%	6.9%
…
18	▲1	Hotjar	0.1%	0.6%

All-time shares across the new sites we track: of all of them, and of the sites using any Analytics tool. The most common alternatives to Hotjar on new websites are Tinybird and Cloudflare Web Analytics. All 1509 in Analytics

Tool	Sites with both	vs all new sites	Bar
Google Ads	3,113	13x
Facebook Pixel	3,853	13x
Shopify	3,040	6.0x
Google Analytics	5,422	6.0x
Google Tag Manager	5,710	5.5x

Tools that turn up far more often on Hotjar sites than on new sites in general, and how many times as common each one is there.

921 of the 8,804 sites using Hotjar are product launches we list individually. The other 7,883 are new business and personal sites: they count towards the figures above but are not listed here. A watch sends them to you.

• Qubitsuite qubitsuite.com
• Chatway chatway.ai
• My French my-french.com
• floe thefloe.co.uk
• Delivety delivety.com
• ONLYOFFICE Docs 10.0 onlyoffice.com

Site	Found	Also detected
Ovillo · Taller de escritura: un cuento en cuatro semanas ovilloescritura.com · Productivity	Oct 19
Qubitsuite qubitsuite.com · Marketing	Oct 19
Chatway chatway.ai · AI	Oct 19
My French my-french.com · Education · United States	Oct 19
floe thefloe.co.uk · United Kingdom	Oct 18
Callab AI — AI Voice Agents for Enterprise Contact Centers callaba.co · AI	Oct 18
MechItAll | High-Tech Mechatronics Marketplace mechitall.in · E-commerce · India	Oct 18
Delivety delivety.com · Productivity	Oct 18
HVAC Tech Helper | Mini-Split Troubleshooting Cards + Pricing Toolkit hvactechhelper.online	Oct 17
CogniKids · 150 atividades de atenção para crianças cognikids.online	Oct 17
ONLYOFFICE Docs 10.0 onlyoffice.com · Productivity · China	Oct 17
Chai Paani chaipaani.uk · United Kingdom	Oct 17

Showing the most recent 12 of 921.

Watches, exports and the API give you all 8,804 sites using Hotjar, from £15 a month.

1. These figures cover websites that went live since April 2026, not the web as a whole.
2. Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. Too few sites state their country plainly for the usual count, so this one also counts single signals: a country domain ending, a phone number (for North America, its area code), a location the site declares in its own page metadata, or a country-specific vendor stack and the page language where they agree and nothing contradicts them. Read these as likely rather than certain.
3. Green hosting is the share whose web host The Green Web Foundation lists as running on green energy, among sites checked since 1 April 2026, against the same share for every new site we checked over that time. Data from The Green Web Foundation.