Magic on new websites
Passwordless authentication and embedded crypto wallet service for web and mobile apps.
- Sites using Magic
- 26
- since Jun 2026
- Last 30 days
- 0.0%
-
of new sites, to Oct 19
no change on the 30 days before - Last 7 days
- 0.0%
- of new sites, 7-day average
no change on the week before
| First seen | Jun 7, 2026 |
|---|---|
| Last seen | Oct 16, 2026 |
| Website | magic.link |
What we found
- Magic appeared on 4 new sites in the last 30 days.[1]
Share of new sites using Magic
The line is the 7-day average share of new sites that use Magic, since 10 September.
Who uses Magic
| Type | Sites | Share | Bar |
|---|---|---|---|
| Crypto | 15 | 71.4% | |
| Content | 2 | 9.5% | |
| Social | 2 | 9.5% | |
| Games | 1 | 4.8% | |
| Productivity | 1 | 4.8% |
| Ending | Sites | Share | Bar |
|---|---|---|---|
| .com | 6 | 23.1% | |
| .app | 5 | 19.2% | |
| .io | 4 | 15.4% | |
| .xyz | 4 | 15.4% | |
| .ai | 2 | 7.7% |
Auth on new sites
| # | Movement | Tool | Share of category | Bar | |
|---|---|---|---|---|---|
| 1 | – |
Google Sign-In
|
62.3% | ||
| 2 | ▲1 |
Clerk
|
16.7% | ||
| 3 | ▼1 |
Auth.js
|
15.7% | ||
| 4 | – |
Google Identity Platform
|
2.3% | ||
| 5 | ▲4 |
Privy
|
1.1% | ||
| … | |||||
| 35 | ▼7 |
Magic
|
<0.1% | ||
All-time shares across the new sites we track: of all of them, and of the sites using any Auth tool. Among September launches it ranked #44 in Auth, down from #37 in August. All 172 in Auth
Recently launched products built on Magic
15 of the 26 sites using Magic are product launches we list individually. The other 11 are new business and personal sites: they count towards the figures above but are not listed here. A watch sends them to you.
Brazil
India
United Kingdom
Showing the most recent 12 of 15.
Watches, exports and the API give you all 26 sites using Magic, from £15 a month.
Notes
- These figures cover websites that went live since April 2026, not the web as a whole.
How this page is made
FirstSited looks at each new website near the day it goes live and records what it was built with. We do not go back later, so these figures describe what sites launch with, not what they run today. A site counts towards Magic when we detect Magic on it at that look.
Every share on this page is a proportion of the new sites we were tracking at the time. Sites we found across the wider web count towards the figures, but only product launches are listed by name. How we detect technologies · How we find new sites