Microsoft Entra External ID on new websites

1. Microsoft Entra External ID appeared on about 24 new sites in the last 30 days.^[1]
2. Seven in ten new Microsoft Entra External ID sites also use Microsoft 365.

The line is the 7-day average share of new sites that use Microsoft Entra External ID, since 10 September.

#	Movement	Tool	Share of all sites	Share of category	Bar
1	–	Google Sign-In	1.7%	62.3%
2	▲1	Clerk	0.5%	16.7%
3	▼1	Auth.js	0.4%	15.7%
4	–	Google Identity Platform	0.1%	2.3%
5	▲4	Privy	<0.1%	1.1%
…
26	▼8	Microsoft Entra External ID	<0.1%	<0.1%

All-time shares across the new sites we track: of all of them, and of the sites using any Auth tool. Among September launches it ranked #32 in Auth, down from #24 in August. All 172 in Auth

Tool	Sites with both	vs all new sites	Bar
Microsoft Entra ID	42	10133x
Microsoft Authentication Library	37	7201x
Microsoft 365	48	36x
Vite	40	2.5x

Tools that turn up far more often on Microsoft Entra External ID sites than on new sites in general, and how many times as common each one is there.

44 of the 68 sites using Microsoft Entra External ID are product launches we list individually. The other 24 are new business and personal sites: they count towards the figures above but are not listed here. A watch sends them to you.

Site	Found	Also detected
Socials Copilot: sociální sítě pro značky s vlastním hlasem socialscopilot.com	Oct 20
PebbleCRE pebblecre.com · Finance	Oct 16
Trouve ma Photo · Photos d'événement retrouvées par selfie trouvemaphoto.com	Oct 16
Angel Circle: neighbours helping neighbours angelcircle.ca · Canada	Oct 16
SIP to Retire · Steady SIPs. A calm plan to retire. siptoretire.com · Finance · India	Oct 12
Licencia CR · Tu próxima ruta licenciacr.com · Education	Oct 11
Convivo — your household, organized in one place myconvivo.com · Productivity	Oct 9
exiWatch - Monitoring Production exiwatch.fr · Developer Tools · France	Oct 4
TramiMax · El sistema de mostrador para agencias de envíos y trámites a Cuba tramimax.com	Oct 1
My Vedic Star myvedicstar.com	Sep 29
TradeFidget tradefidget.com	Sep 27
ModulAI — l'IA utile, payée à l'usage modulai.ca · AI · Canada	Sep 27

Showing the most recent 12 of 44.

Watches, exports and the API give you all 68 sites using Microsoft Entra External ID, from £15 a month.

1. These figures cover websites that went live since April 2026, not the web as a whole.
2. Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. Too few sites state their country plainly for the usual count, so this one also counts single signals: a country domain ending, a phone number (for North America, its area code), a location the site declares in its own page metadata, or a country-specific vendor stack and the page language where they agree and nothing contradicts them. Read these as likely rather than certain.