Segment on new websites

1. Segment appeared on about 2,200 new sites in the last 30 days.^[1]
2. Nine in ten new Segment sites also use Google Tag Manager.
3. It is unusually common among content launches: 27%, against 6.4% across new sites.

The line is the 7-day average share of new sites that use Segment, since 10 September.

#	Movement	Tool	Share of all sites	Share of category	Bar
1	–	Google Analytics	10.3%	43.2%
2	–	Tinybird	3.8%	15.7%
3	▼1	Cloudflare Web Analytics	2.5%	10.4%
4	▲1	Sourcebuster	2.5%	10.4%
5	–	Vercel Analytics	1.6%	6.9%
…
19	–	Segment	0.1%	0.5%

All-time shares across the new sites we track: of all of them, and of the sites using any Analytics tool. The most common alternatives to Segment on new websites are Tinybird and Sourcebuster. All 1507 in Analytics

Tool	Sites with both	vs all new sites	Bar
Stripe	2,518	36x
Google Ads	3,387	18x
Facebook Pixel	3,382	14x
Google Maps	3,583	12x
Google Analytics	5,733	8.0x

Tools that turn up far more often on Segment sites than on new sites in general, and how many times as common each one is there.

704 of the 6,964 sites using Segment are product launches we list individually. The other 6,260 are new business and personal sites: they count towards the figures above but are not listed here. A watch sends them to you.

• Managed Deep Agents v0.9 langchain.com
• ORYN Analyst oryn-agent.streamlit.app
• Muse Vault vault.stevepeeleii.com

Site	Found	Also detected
Managed Deep Agents v0.9 langchain.com · AI · United States	Oct 19
ORYN Analyst oryn-agent.streamlit.app · Finance	Oct 19
openHyGuru | High-Yield USMLE Flashcards & Video Review by Dr. Rahul Damania openhyguru.com	Oct 18
Carevus — Track Your NEMT Rides and Book Trips with Less Friction carevus.com	Oct 18
Make maths click. GCSE & A-level revision | AITutor aimathtutor.live · Education	Oct 17
Zelun — Agenda de citas para cualquier negocio de servicios zelun.io	Oct 17
MarkedUp: Grammarly for Construction Drawings markedup.io · United States	Oct 17
PodView - Your Podcast Deserves a Home coylechaos.com · AI	Oct 16
ბუღალტრის ინსტრუმენტები auditors.tools	Oct 16
Ascension Digital — Done-for-you Klaviyo for brands ascensionflows.io · Marketing	Oct 16
Muse Vault vault.stevepeeleii.com · Productivity	Oct 15
Personalized Soulmate Sketch whop.com	Oct 15

Showing the most recent 12 of 704.

Watches, exports and the API give you all 6,964 sites using Segment, from £15 a month.

1. These figures cover websites that went live since April 2026, not the web as a whole.
2. Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. Too few sites state their country plainly for the usual count, so this one also counts single signals: a country domain ending, a phone number (for North America, its area code), a location the site declares in its own page metadata, or a country-specific vendor stack and the page language where they agree and nothing contradicts them. Read these as likely rather than certain.
3. Green hosting is the share whose web host The Green Web Foundation lists as running on green energy, among sites checked since 1 April 2026, against the same share for every new site we checked over that time. Data from The Green Web Foundation.