Afterpay on new websites
Buy-now-pay-later checkout option splitting purchases into four interest-free instalments.
- Sites using Afterpay
- 357
- since Apr 2026
- Last 30 days
- 0.0%
-
of new sites, to Oct 19
no change on the 30 days before - Last 7 days
- 0.0%
- of new sites, 7-day average
no change on the week before
| In our data since | Apr 2026 |
|---|---|
| Last seen | Oct 20, 2026 |
| Website | afterpay.com |
What we found
- Afterpay appeared on about 110 new sites in the last 30 days.[1]
- Nine in ten new Afterpay sites also use Vite.
Share of new sites using Afterpay
The line is the 7-day average share of new sites that use Afterpay, since 10 September.
Who uses Afterpay
| Type | Sites | Share | Bar |
|---|---|---|---|
| E-commerce | 142 | 81.6% | |
| Health | 19 | 10.9% | |
| Productivity | 7 | 4.0% | |
| Social | 2 | 1.2% | |
| Crypto | 1 | 0.6% | |
| Design | 1 | 0.6% | |
| Developer Tools | 1 | 0.6% | |
| Marketing | 1 | 0.6% |
| Country | Sites | Share | Bar |
|---|---|---|---|
 Australia |
36 | 80.0% | |
 US |
4 | 8.9% | |
 Canada |
2 | 4.4% | |
 UK |
1 | 2.2% | |
 New Zealand |
1 | 2.2% | |
 Slovakia |
1 | 2.2% |
| Ending | Sites | Share | Bar |
|---|---|---|---|
| .com | 210 | 59.0% | |
| .au | 63 | 17.7% | |
| .nz | 20 | 5.6% | |
| .us | 12 | 3.4% | |
| .uk | 11 | 3.1% | |
| .co | 9 | 2.5% | |
| .live | 7 | 2.0% | |
| .store | 5 | 1.4% |
Payments on new sites
| # | Movement | Tool | Share of category | Bar | |
|---|---|---|---|---|---|
| 1 | – |
Stripe
|
50.8% | ||
| 2 | – |
PayPal
|
13.7% | ||
| 3 | – |
Razorpay
|
8.8% | ||
| 4 | ▼1 |
Paddle
|
3.4% | ||
| 5 | ▲1 |
Google Pay
|
2.5% | ||
| … | |||||
| 34 | – | Afterpay | 0.3% | ||
All-time shares across the new sites we track: of all of them, and of the sites using any Payments tool. All 1403 in Payments
Often used with Afterpay
| Tool | Sites with both | vs all new sites |
|---|---|---|
Square
|
223 | 1870x |
Shopify
|
289 | 14x |
Facebook Pixel
|
165 | 14x |
WebMCP
|
163 | 11x |
Google Analytics
|
180 | 4.9x |
Tools that turn up far more often on Afterpay sites than on new sites in general, and how many times as common each one is there.
Recently launched products built on Afterpay
7 of the 357 sites using Afterpay are product launches we list individually. The other 350 are new business and personal sites: they count towards the figures above but are not listed here. A watch sends them to you.
-
Dyson CameraJet™
dyson.com
-
Here to Help You Write Your Letters
checkout.square.site
-
Collectible Madness
collectiblemadness.com.au
Watches, exports and the API give you all 357 sites using Afterpay, from £15 a month.
Notes
- These figures cover websites that went live since April 2026, not the web as a whole.
- Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. We count a country only where it is stated plainly enough to be sure: a governing-law clause or company registration number on a legal page, a phone country code, or a country domain ending. Sites that publish none are not counted at all.
How this page is made
FirstSited looks at each new website near the day it goes live and records what it was built with. We do not go back later, so these figures describe what sites launch with, not what they run today. A site counts towards Afterpay when we detect Afterpay on it at that look.
Every share on this page is a proportion of the new sites we were tracking at the time. Sites we found across the wider web count towards the figures, but only product launches are listed by name. How we detect technologies · How we find new sites