Apple Pay on new websites

1. Apple Pay appeared on about 530 new sites in the last 30 days.^[1]
2. Nine in ten new Apple Pay sites also use Google Pay.

The line is the 7-day average share of new sites that use Apple Pay, since 10 September.

#	Movement	Tool	Share of all sites	Share of category	Bar
1	–	Stripe	1.0%	50.8%
2	–	PayPal	0.3%	13.7%
3	–	Razorpay	0.2%	8.8%
4	▼1	Paddle	0.1%	3.4%
5	▲1	Google Pay	<0.1%	2.5%
…
9	▲2	Apple Pay	<0.1%	1.5%

All-time shares across the new sites we track: of all of them, and of the sites using any Payments tool. Apple Pay is typically used alongside Stripe rather than instead of it. Among September launches it ranked #7 in Payments, up from #9 in August. All 1403 in Payments

Tool	Sites with both	vs all new sites	Bar
Google Pay	1,512	1734x
PayPal	1,412	298x
Splide	1,102	99x
Shopify	1,015	10x
WebMCP	632	8.6x

Tools that turn up far more often on Apple Pay sites than on new sites in general, and how many times as common each one is there.

100 of the 1,750 sites using Apple Pay are product launches we list individually. The other 1,650 are new business and personal sites: they count towards the figures above but are not listed here. A watch sends them to you.

• Blurbly blurbly.ai
• MINECRAFT CREATOR PACKS whop.com
• CreateCV.io createcv.io

Site	Found	Also detected
PDO — Your business. Your direct orders. oratap.com · E-commerce	Oct 19
The Nora Edit noraedit.com · Health · China	Oct 17
Blurbly blurbly.ai · United States	Oct 16
TrX Journal — See exactly how you have been trading. trxjournal.com · Finance	Oct 15
MINECRAFT CREATOR PACKS whop.com · United States	Oct 15
AI Headshots for LinkedIn, Resume, and Dating | HD Headshot hdheadshot.com · AI · United States	Oct 14
Japanese Core 2000 Anki Deck | The best way to learn Japanese | Lingua Lemur lingualemur.com · Education	Oct 13
CreateCV.io createcv.io · Hiring & HR	Oct 12
Wallpacks · Painted wallpapers for Mac, PC and phone getwallpacks.com · Design	Oct 10
Pauline's Kitchen Notebook · The teas, puddings and school dinners we grew up on mrshaigh.com · China	Oct 10
LedgerBuh — сервіс для бухгалтерів ФОП: звіт за 60 секунд ledgerbuh.com.ua · Marketing · Ukraine	Oct 8
PARALLAX — AI Visual Producer parallaxksa.com · AI · Saudi Arabia	Oct 6

Showing the most recent 12 of 100.

Watches, exports and the API give you all 1,750 sites using Apple Pay, from £15 a month.

1. These figures cover websites that went live since April 2026, not the web as a whole.
2. Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. Too few sites state their country plainly for the usual count, so this one also counts single signals: a country domain ending, a phone number (for North America, its area code), a location the site declares in its own page metadata, or a country-specific vendor stack and the page language where they agree and nothing contradicts them. Read these as likely rather than certain.