DoubleVerify on new websites

1. DoubleVerify appeared on about 45 new sites in the last 30 days.^[1]
2. Almost all new DoubleVerify sites also use Google Ads.

The line is the 7-day average share of new sites that use DoubleVerify, since 10 September.

#	Movement	Tool	Share of all sites	Share of category	Bar
1	–	Facebook Pixel	3.4%	47.2%
2	–	Google Ads	2.7%	37.2%
3	–	Google AdSense	1.3%	17.7%
4	–	TikTok Pixel	0.8%	10.6%
5	–	Pinterest	0.6%	8.1%
…
74	▲3	DoubleVerify	<0.1%	<0.1%

All-time shares across the new sites we track: of all of them, and of the sites using any Advertising tool. DoubleVerify is typically used alongside Facebook Pixel rather than instead of it. Among September launches it ranked #74 in Advertising, up from #77 in August. All 1287 in Advertising

Tool	Sites with both	vs all new sites	Bar
Permutive	123	38280x
Privacy Manager	122	37969x
UOL Ads	121	36884x
Elastic APM	121	24816x
UOL Host	121	8871x

Tools that turn up far more often on DoubleVerify sites than on new sites in general, and how many times as common each one is there.

3 of the 135 sites using DoubleVerify are product launches we list individually. The other 132 are new business and personal sites: they count towards the figures above but are not listed here. A watch sends them to you.

Site	Found	Also detected
Conecte | QRO Secretária qrosecretaria.online · Brazil	Aug 18
Trump Accounts trumpaccount.com · Finance	Jul 14
Robinhood Agentic Trading robinhood.com · Finance	May 28

Watches, exports and the API give you all 135 sites using DoubleVerify, from £15 a month.

1. These figures cover websites that went live since April 2026, not the web as a whole.
2. Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. Too few sites state their country plainly for the usual count, so this one also counts single signals: a country domain ending, a phone number (for North America, its area code), a location the site declares in its own page metadata, or a country-specific vendor stack and the page language where they agree and nothing contradicts them. Read these as likely rather than certain.