Google Ad Placement API on new websites

1. Google Ad Placement API appeared on about 62 new sites in the last 30 days.^[1]

The line is the 7-day average share of new sites that use Google Ad Placement API, since 10 September.

#	Movement	Tool	Share of all sites	Share of category	Bar
1	–	Facebook Pixel	3.4%	47.2%
2	–	Google Ads	2.7%	37.2%
3	–	Google AdSense	1.3%	17.7%
4	–	TikTok Pixel	0.8%	10.6%
5	–	Pinterest	0.6%	8.1%
…
66	▲1	Google Ad Placement API	<0.1%	<0.1%

All-time shares across the new sites we track: of all of them, and of the sites using any Advertising tool. All 1287 in Advertising

Tool	Sites with both	vs all new sites	Bar
Google Funding Choices	45	85x
Google AdSense	162	76x
Google Ads	56	13x

Tools that turn up far more often on Google Ad Placement API sites than on new sites in general, and how many times as common each one is there.

112 of the 167 sites using Google Ad Placement API are product launches we list individually. The other 55 are new business and personal sites: they count towards the figures above but are not listed here. A watch sends them to you.

Site	Found	Also detected
Pocket Galaxy pocketgalaxy.online · Games	Oct 19
Road to 17-0 roadto17oh.app	Oct 18
BlocksBash – Drop-and-clear block puzzle blocksbash.com · Games	Oct 18
Cat Snake .io Game – Play Free Online Multiplayer | Meowa meowa.app · Games	Oct 18
TypeDrive — Real-Time Multiplayer Typing Speed Race (PC & Android) typedrivegame.com · Games	Oct 17
Not-a-Roadster not-a-roadster.app · Games	Oct 17
왕관과 쟁기 — 로마부터 빅토리아까지, 유럽 2천 년 인생 대전략 crownandplough.com	Oct 17
PLAYUS playus.io · South Korea	Oct 17
genius.io · Daily IQ Quiz dailygenius.io	Oct 16
Merge Battle — Merge, battle, survive univerxestudio.com · Games	Oct 16
Rigged thisisrigged.com · Games	Oct 15
Eat The Leader — World Leaders Pac-Man eattheleader.com	Oct 15

Showing the most recent 12 of 112.

Watches, exports and the API give you all 167 sites using Google Ad Placement API, from £15 a month.

1. These figures cover websites that went live since April 2026, not the web as a whole.
2. Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. Too few sites state their country plainly for the usual count, so this one also counts single signals: a country domain ending, a phone number (for North America, its area code), a location the site declares in its own page metadata, or a country-specific vendor stack and the page language where they agree and nothing contradicts them. Read these as likely rather than certain.