Google Publisher Tag on new websites

1. Google Publisher Tag appeared on about 260 new sites in the last 30 days.^[1]
2. Seven in ten new Google Publisher Tag sites also use jQuery.
3. It is unusually common among content launches: 19%, against 6.9% across new sites.

The line is the 7-day average share of new sites that use Google Publisher Tag, since 10 September.

#	Movement	Tool	Share of all sites	Share of category	Bar
1	–	Facebook Pixel	3.4%	47.2%
2	–	Google Ads	2.7%	37.2%
3	–	Google AdSense	1.3%	17.7%
4	–	TikTok Pixel	0.8%	10.6%
5	–	Pinterest	0.6%	8.1%
…
16	–	Google Publisher Tag	<0.1%	0.3%

All-time shares across the new sites we track: of all of them, and of the sites using any Advertising tool. All 1287 in Advertising

Tool	Sites with both	vs all new sites	Bar
Google APIs	563	191x
Google AdSense	876	59x
Gravatar	444	53x
Google Hosted Libraries	572	52x
Jetpack	453	49x

Tools that turn up far more often on Google Publisher Tag sites than on new sites in general, and how many times as common each one is there.

51 of the 1,164 sites using Google Publisher Tag are product launches we list individually. The other 1,113 are new business and personal sites: they count towards the figures above but are not listed here. A watch sends them to you.

Site	Found	Also detected
DailyJigsawOnline - Home dailyjigsawonline.com · Games	Oct 15
Free JEE & NEET Question Bank + Paper Generator | Vedclass India askacademykop.com · Education · India	Oct 14
GlobalBenefits Next-Step Check globalbenefits.org	Oct 13
CheckInternetOnline - Home checkinternetonline.com	Sep 30
Rename Document Online Free | Batch File Renamer - RenameDoc renamedoc.com · Productivity	Sep 27
Skeds radioamateurs – Planifiez vos DX | par F4NMM f4nmm.fr · France	Sep 26
FindTransitSchedules - Home findtransitschedules.com	Sep 25
JigsawPuzzlePlace - Home jigsawpuzzleplace.com · Games	Sep 21
PublicTransitSchedules - Home publictransitschedules.com	Sep 18
Donut SMP Render Optimizer - Minecraft Mod donut-render-optimizer.com · Games	Sep 11
CycleMacro | Global Inflation Cycle Tracker cyclemacro.com · Finance	Sep 5
Macrolium | Global Inflation, CPI & Economic Data macrolium.com	Sep 5

Showing the most recent 12 of 51.

Watches, exports and the API give you all 1,164 sites using Google Publisher Tag, from £15 a month.

1. These figures cover websites that went live since April 2026, not the web as a whole.
2. 15 October 2026: Detection made stricter: a site now counts only when this technology loads on the page. Launches crawled before this date may overcount. The dashed line on the chart marks the day.
3. Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. Too few sites state their country plainly for the usual count, so this one also counts single signals: a country domain ending, a phone number (for North America, its area code), a location the site declares in its own page metadata, or a country-specific vendor stack and the page language where they agree and nothing contradicts them. Read these as likely rather than certain.