Moat on new websites

1. Moat appeared on 17 new sites in the last 30 days.^[1]
2. Eight in ten new Moat sites also use AddThis.

The line is the 7-day average share of new sites that use Moat, since 10 September.

#	Movement	Tool	Share of all sites	Share of category	Bar
1	–	Facebook Pixel	3.3%	47.4%
2	–	Google Ads	2.6%	37.3%
3	–	Google AdSense	1.2%	17.5%
4	–	TikTok Pixel	0.8%	10.9%
5	–	Pinterest	0.6%	8.4%
6	–	Bing Ads	0.2%	3.2%
7	–	LinkedIn	0.2%	2.8%
8	–	X (Twitter) Ads	0.1%	1.7%
9	–	Snapchat Pixel	0.1%	1.3%
10	–	Amazon Publisher Services	0.1%	0.7%
11	▼1	Everflow	<0.1%	0.7%
12	▼1	Yandex Advertising Network	<0.1%	0.6%
…
152	▼5	Moat	<0.1%	<0.1%

All-time shares across the new sites we track: of all of them, and of the sites using any Advertising tool. Among September launches it ranked #146 in Advertising, down from #141 in August. All 1310 in Advertising

Tool	Sites with both	vs all new sites	Bar
AddThis	40	4416x
Google Analytics	32	6.5x
jQuery	35	5.1x
Cloudflare DNS	36	2.4x

Tools that turn up far more often on Moat sites than on new sites in general, and how many times as common each one is there.

3 of the 49 sites using Moat are product launches we list individually. The other 46 are new business and personal sites: they count towards the figures above but are not listed here. A watch sends them to you.

• Bigen Hair Color Dark Auburn No. 37 haarplaneet.nl
• Rich Coffee Taste usanico.com
• NicoUK nicouk.com

Site	Found	Also detected
Bigen Hair Color Dark Auburn No. 37 haarplaneet.nl · Netherlands	Oct 30
Rich Coffee Taste usanico.com	Aug 11
NicoUK nicouk.com · United Kingdom	Aug 11

Watches, exports and the API give you all 49 sites using Moat, from £15 a month.

1. These figures cover websites that went live since April 2026, not the web as a whole.
2. Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. Too few sites state their country plainly for the usual count, so this one also counts single signals: a country domain ending, a phone number (for North America, its area code), a location the site declares in its own page metadata, or a country-specific vendor stack and the page language where they agree and nothing contradicts them. Read these as likely rather than certain.