OpenAI Ads on new websites

Advertising platform for ChatGPT placements, with a measurement pixel and conversions API for tracking campaign results.

Sites using OpenAI Ads
228
since Jul 2026
Last 30 days
0.0%
of new sites, to Oct 19
no change on the 30 days before
Last 7 days
0.0%
of new sites, 7-day average
no change on the week before
Rank in Advertising
#53
of 1290 tools, all time
First seen Jul 27, 2026
Last seen Oct 20, 2026
Website ads.openai.com

What we found

  1. OpenAI Ads appeared on about 150 new sites in the last 30 days.[1]
  2. Four in ten new OpenAI Ads sites also use jQuery.

Share of new sites using OpenAI Ads

0.000% 0.005% 0.010% 0.015% 10 Sep Oct

The line is the 7-day average share of new sites that use OpenAI Ads, since 10 September.

Who uses OpenAI Ads

Kind of site 29 sites with a known type
TypeSitesShareBar
Health 10 34.5%
E-commerce 5 17.2%
Finance 5 17.2%
Hiring & HR 2 6.9%
Marketing 2 6.9%
Productivity 2 6.9%
Content 1 3.5%
Design 1 3.5%
Developer Tools 1 3.5%
Country[2] 121 sites with a likely country
CountrySitesShareBar
Türkiye 85 70.3%
France 8 6.6%
US 8 6.6%
Germany 4 3.3%
Switzerland 2 1.7%
UK 2 1.7%
India 2 1.7%
Italy 2 1.7%
Brazil 1 0.8%
Domain ending 226 sites
EndingSitesShareBar
.com 171 75.7%
.live 11 4.9%
.fr 9 4.0%
.us 6 2.7%
.app 3 1.3%
.de 3 1.3%
.uk 3 1.3%
.ch 2 0.9%
.it 2 0.9%

Advertising on new sites

# Movement Tool Share of all sites Share of category Bar
1 – Facebook Pixel 3.4% 47.2%
2 – Google Ads 2.7% 37.2%
3 – Google AdSense 1.3% 17.7%
4 – TikTok Pixel 0.8% 10.7%
5 – Pinterest 0.6% 8.1%
…
53 ▲47 OpenAI Ads <0.1% 0.1%

All-time shares across the new sites we track: of all of them, and of the sites using any Advertising tool. OpenAI Ads is typically used alongside Facebook Pixel rather than instead of it. Among September launches it ranked #58 in Advertising, up from #105 in August. All 1290 in Advertising

Often used with OpenAI Ads

Tool Sites with both vs all new sites Bar
IdeaSoft 96 8562x
Bootstrap 96 9.8x
Google Analytics 89 3.8x
Google Tag Manager 91 3.4x
jQuery 101 3.1x

Tools that turn up far more often on OpenAI Ads sites than on new sites in general, and how many times as common each one is there.

Recently launched products built on OpenAI Ads

Notes

  1. These figures cover websites that went live since April 2026, not the web as a whole.
  2. Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. Too few sites state their country plainly for the usual count, so this one also counts single signals: a country domain ending, a phone number (for North America, its area code), a location the site declares in its own page metadata, or a country-specific vendor stack and the page language where they agree and nothing contradicts them. Read these as likely rather than certain.

How this page is made

FirstSited looks at each new website near the day it goes live and records what it was built with. We do not go back later, so these figures describe what sites launch with, not what they run today. A site counts towards OpenAI Ads when we detect OpenAI Ads on it at that look.

Every share on this page is a proportion of the new sites we were tracking at the time. Sites we found across the wider web count towards the figures, but only product launches are listed by name. How we detect technologies · How we find new sites

Something not look right? If a technology shown here is wrong or out of date, email [email protected] and we'll review it.