Taboola on new websites

Native content recommendation and discovery ad network.

Sites using Taboola
2,488
since Apr 2026
Last 30 days
0.0%
of new sites, to Oct 19
no change on the 30 days before
Last 7 days
0.0%
of new sites, 7-day average
no change on the week before
Rank in Advertising
#14
of 1287 tools, all time
In our data since Apr 2026
Last seen Oct 19, 2026
Website taboola.com

What we found

  1. Taboola appeared on about 700 new sites in the last 30 days.[1]
  2. Seven in ten new Taboola sites also use jQuery.
  3. It is unusually common on .io domains: 2.6% of the domains running it, against 0.71% of domains across new sites.

Share of new sites using Taboola

0.000% 0.025% 0.050% 0.075% 0.100% 10 Sep Oct

The line is the 7-day average share of new sites that use Taboola, since 10 September.

Who uses Taboola

Kind of site 543 sites with a known type
TypeSitesShareBar
E-commerce 132 24.3%
Health 97 17.9%
Finance 79 14.6%
Crypto 37 6.8%
AI 32 5.9%
Social 30 5.5%
Content 28 5.2%
Marketing 24 4.4%
Games 23 4.2%
Education 22 4.1%
Productivity 18 3.3%
Developer Tools 8 1.5%
Country[2] 686 sites with a likely country
CountrySitesShareBar
China 460 67.1%
Germany 62 9.0%
India 60 8.8%
US 19 2.8%
France 16 2.3%
UK 15 2.2%
Brazil 11 1.6%
Australia 6 0.9%
Canada 6 0.9%
Poland 4 0.6%
Switzerland 3 0.4%
Spain 3 0.4%
Domain ending 2,484 sites
EndingSitesShareBar
.com 1,720 69.2%
.site 140 5.6%
.online 84 3.4%
.io 72 2.9%
.xyz 72 2.9%
.in 64 2.6%
.store 53 2.1%
.de 45 1.8%
.co 33 1.3%
.app 21 0.9%
.org 18 0.7%
.uk 17 0.7%
Green hosting[3] 66 checked sites since Apr 2026
SitesGreenBar
Taboola 65%
All new sites 47%

Advertising on new sites

# Movement Tool Share of all sites Share of category Bar
1 – Facebook Pixel 3.4% 47.2%
2 – Google Ads 2.7% 37.2%
3 – Google AdSense 1.3% 17.7%
4 – TikTok Pixel 0.8% 10.6%
5 – Pinterest 0.6% 8.1%
…
14 ▲3 Taboola <0.1% 0.6%

All-time shares across the new sites we track: of all of them, and of the sites using any Advertising tool. Taboola is typically used alongside Facebook Pixel rather than instead of it. Among September launches it ranked #11 in Advertising, up from #14 in August. All 1287 in Advertising

Often used with Taboola

Tool Sites with both vs all new sites Bar
AsiaBill 1,141 2213x
SparkMD5 1,141 2180x
Alibaba Analytics 1,137 1019x
FingerprintJS 1,148 655x
Swiper 1,286 15x

Tools that turn up far more often on Taboola sites than on new sites in general, and how many times as common each one is there.

Recently launched products built on Taboola

Notes

  1. These figures cover websites that went live since April 2026, not the web as a whole.
  2. Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. Too few sites state their country plainly for the usual count, so this one also counts single signals: a country domain ending, a phone number (for North America, its area code), a location the site declares in its own page metadata, or a country-specific vendor stack and the page language where they agree and nothing contradicts them. Read these as likely rather than certain.
  3. Green hosting is the share whose web host The Green Web Foundation lists as running on green energy, among sites checked since 1 April 2026, against the same share for every new site we checked over that time. Data from The Green Web Foundation.

How this page is made

FirstSited looks at each new website near the day it goes live and records what it was built with. We do not go back later, so these figures describe what sites launch with, not what they run today. A site counts towards Taboola when we detect Taboola on it at that look.

Every share on this page is a proportion of the new sites we were tracking at the time. Sites we found across the wider web count towards the figures, but only product launches are listed by name. How we detect technologies · How we find new sites

Something not look right? If a technology shown here is wrong or out of date, email [email protected] and we'll review it.