Tapad on new websites

1. Tapad appeared on about 96 new sites in the last 30 days.^[1]
2. Nine in ten new Tapad sites also use Google Tag Manager.
3. It is unusually common on .online domains: 7.6% of the domains running it, against 3.7% of domains across new sites.

The line is the 7-day average share of new sites that use Tapad, since 10 September.

#	Movement	Tool	Share of all sites	Share of category	Bar
1	–	Facebook Pixel	3.4%	47.2%
2	–	Google Ads	2.7%	37.2%
3	–	Google AdSense	1.3%	17.7%
4	–	TikTok Pixel	0.8%	10.7%
5	–	Pinterest	0.6%	8.1%
…
25	▼24	Tapad	<0.1%	0.1%

All-time shares across the new sites we track: of all of them, and of the sites using any Advertising tool. Tapad is typically used alongside Facebook Pixel rather than instead of it. Among September launches it ranked #44 in Advertising, down from #20 in August. All 1289 in Advertising

Tool	Sites with both	vs all new sites	Bar
Bynder	258	8762x
Contentful	258	5348x
Customer.io	260	5071x
Podscribe	260	4446x
Notion	258	3825x

Tools that turn up far more often on Tapad sites than on new sites in general, and how many times as common each one is there.

57 of the 629 sites using Tapad are product launches we list individually. The other 572 are new business and personal sites: they count towards the figures above but are not listed here. A watch sends them to you.

• TrainerOS twilight-step-9ea.notion.site
• Whisper Draw roblox.com
• Knarf Archive – Astra Challenge material-brain-677.notion.site
• LLM Ⅰ beta llm1project.notion.site
• The Lean Second Brain notion.com
• Gem-manatee-cd0 gem-manatee-cd0.notion.site

Site	Found	Also detected
Thiên Hạo — Dữ liệu bất động sản có kiểm chứng thienhao.com · South Korea	Sep 25
TrainerOS twilight-step-9ea.notion.site · Health · South Korea	Sep 24
Whisper Draw roblox.com · Games · United States	Sep 18
Knarf Archive – Astra Challenge material-brain-677.notion.site · South Korea	Sep 18
LLM Ⅰ beta llm1project.notion.site · AI · South Korea	Sep 15
The Lean Second Brain notion.com · Productivity · South Korea	Sep 12
Noise Budget Snake - LatticaAI fhesnake.com · Games	Sep 9
Gem-manatee-cd0 gem-manatee-cd0.notion.site · Health · South Korea	Sep 1
Ultimate Business and Freelance Growth peat-measure-0ee.notion.site · Marketing · South Korea	Aug 26
Student OS | 8-in-1 Academic Workspace notion.com · Productivity · South Korea	Aug 25
OnLoan | The Gallery onloangallery.com · South Korea	Aug 20
Ditto | Your college matchmaker txstcupid.com · Social	Aug 4

Showing the most recent 12 of 57.

Watches, exports and the API give you all 629 sites using Tapad, from £15 a month.

1. These figures cover websites that went live since April 2026, not the web as a whole.
2. Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. Too few sites state their country plainly for the usual count, so this one also counts single signals: a country domain ending, a phone number (for North America, its area code), a location the site declares in its own page metadata, or a country-specific vendor stack and the page language where they agree and nothing contradicts them. Read these as likely rather than certain.
3. Green hosting is the share whose web host The Green Web Foundation lists as running on green energy, among sites checked since 1 April 2026, against the same share for every new site we checked over that time. Data from The Green Web Foundation.