AdRoll on new websites

1. AdRoll appeared on about 110 new sites in the last 30 days.^[1]
2. Almost all new AdRoll sites also use Google Tag Manager.

The line is the 7-day average share of new sites that use AdRoll, since 10 September.

#	Movement	Tool	Share of all sites	Share of category	Bar
1	–	Facebook Pixel	3.4%	47.2%
2	–	Google Ads	2.7%	37.2%
3	–	Google AdSense	1.3%	17.7%
4	–	TikTok Pixel	0.8%	10.6%
5	–	Pinterest	0.6%	8.1%
…
35	▼9	AdRoll	<0.1%	0.1%

All-time shares across the new sites we track: of all of them, and of the sites using any Advertising tool. AdRoll is typically used alongside Facebook Pixel rather than instead of it. Among September launches it ranked #42 in Advertising, down from #33 in August. All 1287 in Advertising

Tool	Sites with both	vs all new sites	Bar
Google Ads	247	21x
Facebook Pixel	259	18x
Google Tag Manager	416	8.2x
Google Analytics	356	8.0x
jQuery	205	3.4x

Tools that turn up far more often on AdRoll sites than on new sites in general, and how many times as common each one is there.

66 of the 432 sites using AdRoll are product launches we list individually. The other 366 are new business and personal sites: they count towards the figures above but are not listed here. A watch sends them to you.

• VOLT volt.ai
• Smart Capital Center smartcapitalcenter.com
• Aqore Staffing Software AI Agents aqore.com
• Amura Marketing Technologies amuratech.com
• Dot IT dotit.org
• Base Delegate basehq.com

Site	Found	Also detected
VOLT volt.ai	Oct 15
Client Intake Software That Finishes the Intake clientintakesoftware.com · Marketing · United States	Oct 5
Property Management Answering Service | Tenant Calls Answered 24/7 propertymanageranswering.com · United States	Oct 5
The Daily Grid — five games, one good chill session dailypuzzle.fun · Games	Oct 4
Smart Capital Center smartcapitalcenter.com · Finance	Sep 22
Aqore Staffing Software AI Agents aqore.com · Hiring & HR · United States	Sep 22
ProcessPact | Governed AI Workflow Automation processpact.com · Productivity	Sep 18
Amura Marketing Technologies amuratech.com · Marketing	Sep 16
Dot IT dotit.org · Marketing	Sep 15
Base Delegate basehq.com · Productivity	Sep 10
Noise Budget Snake - LatticaAI fhesnake.com · Games	Sep 9
Build Docker Images Fast | NimbleCI nimbleci.com · Developer Tools	Sep 2

Showing the most recent 12 of 66.

Watches, exports and the API give you all 432 sites using AdRoll, from £15 a month.

1. These figures cover websites that went live since April 2026, not the web as a whole.
2. Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. Too few sites state their country plainly for the usual count, so this one also counts single signals: a country domain ending, a phone number (for North America, its area code), a location the site declares in its own page metadata, or a country-specific vendor stack and the page language where they agree and nothing contradicts them. Read these as likely rather than certain.
3. Green hosting is the share whose web host The Green Web Foundation lists as running on green energy, among sites checked since 1 April 2026, against the same share for every new site we checked over that time. Data from The Green Web Foundation.