ID5 on new websites

1. ID5 appeared on about 79 new sites in the last 30 days.^[1]
2. Eight in ten new ID5 sites also use Google Ads.

The line is the 7-day average share of new sites that use ID5, since 10 September.

#	Movement	Tool	Share of all sites	Share of category	Bar
1	–	Facebook Pixel	3.4%	47.3%
2	–	Google Ads	2.7%	37.3%
3	–	Google AdSense	1.3%	17.8%
4	–	TikTok Pixel	0.8%	10.7%
5	–	Pinterest	0.6%	8.1%
…
48	▼23	ID5	<0.1%	0.1%

All-time shares across the new sites we track: of all of them, and of the sites using any Advertising tool. Among September launches it ranked #60 in Advertising, down from #37 in August. All 1287 in Advertising

Tool	Sites with both	vs all new sites	Bar
Prebid.js	202	3921x
Google Ads	236	31x
Facebook Pixel	113	12x
Google Analytics	230	7.9x
Google Tag Manager	232	7.0x

Tools that turn up far more often on ID5 sites than on new sites in general, and how many times as common each one is there.

49 of the 283 sites using ID5 are product launches we list individually. The other 234 are new business and personal sites: they count towards the figures above but are not listed here. A watch sends them to you.

Site	Found	Also detected
Eggy Car eggcar.online · Games	Oct 19
Chicken Merge 2 chickenmerge2.com · Games	Oct 19
Vantage RP — Accueil vantagerp.fr · Games · France	Oct 15
d5 Metronome and tuner sourceforge.net · United States	Oct 13
Deadlock Crosshair Database | DeadlockDB deadlockdb.net · Games · Germany	Oct 12
Pro Clubs Tracker - FC 27 Stats, Head to Head & Player Ratings proclubstransfers.com	Oct 11
Pro Clubs Tracker - FC 27 Stats, Head to Head & Player Ratings pctcups.com	Oct 11
Flow State Tracker sourceforge.net · Productivity · United States	Oct 11
Aethelgard | Free Online Hex Strategy & Board Game aethelgard-game.com · Games	Oct 9
Sandbox City | Play Free Online | Drive, Shoot, and Kill Zombies sandboxcity.io · Games	Sep 15
Smashing Four Upgrade Calculator – Cards & Gold to Level 27 smashing4calc.com · Games	Sep 12
Rust Manual — The complete Rust item database rustmanual.com · Developer Tools	Aug 31

Showing the most recent 12 of 49.

Watches, exports and the API give you all 283 sites using ID5, from £15 a month.

1. These figures cover websites that went live since April 2026, not the web as a whole.
2. Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. Too few sites state their country plainly for the usual count, so this one also counts single signals: a country domain ending, a phone number (for North America, its area code), a location the site declares in its own page metadata, or a country-specific vendor stack and the page language where they agree and nothing contradicts them. Read these as likely rather than certain.
3. Green hosting is the share whose web host The Green Web Foundation lists as running on green energy, among sites checked since 1 April 2026, against the same share for every new site we checked over that time. Data from The Green Web Foundation.