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MNTN on new websites

Name: MNTN adoption on new websites
Creator: FirstSited

Connected TV advertising platform for direct-response marketing.

Sites using MNTN: 76; since Apr 2026
Last 30 days: 0.0%; of new sites, to Oct 19
no change on the 30 days before
Last 7 days: 0.0%; of new sites, 7-day average
no change on the week before
Rank in Advertising: #111; of 1289 tools, all time

First seen	Apr 23, 2026
Last seen	Oct 16, 2026

What we found

MNTN appeared on about 20 new sites in the last 30 days.^[1]
Nine in ten new MNTN sites also use Google Tag Manager.

Share of new sites using MNTN

The line is the 7-day average share of new sites that use MNTN, since 10 September.

Who uses MNTN

Kind of site 48 sites with a known type
Type	Sites	Share
Marketing	19	39.6%
Education	9	18.8%
E-commerce	8	16.7%
Health	4	8.3%
AI	3	6.3%
Content	2	4.2%
Design	1	2.1%
Finance	1	2.1%
Productivity	1	2.1%

Domain ending 76 sites
Ending	Sites	Share
.com	52	68.4%
.edu	8	10.5%
.io	3	4.0%
.org	3	4.0%
.co	2	2.6%
.tech	2	2.6%
.ai	1	1.3%
.cloud	1	1.3%
.live	1	1.3%

Advertising on new sites

#	Movement	Tool	Share of all sites	Share of category
1	–	Facebook Pixel	3.4%	47.2%
2	–	Google Ads	2.7%	37.2%
3	–	Google AdSense	1.3%	17.7%
4	–	TikTok Pixel	0.8%	10.7%
5	–	Pinterest	0.6%	8.1%
…
111	▲1	MNTN	<0.1%	<0.1%

All-time shares across the new sites we track: of all of them, and of the sites using any Advertising tool. MNTN is typically used alongside Facebook Pixel rather than instead of it. All 1289 in Advertising

Often used with MNTN

Tool	Sites with both	vs all new sites
LinkedIn	34	218x
Bing Ads	33	195x
Adobe Fonts	31	73x
Google Ads	67	33x
Facebook Pixel	53	21x

Tools that turn up far more often on MNTN sites than on new sites in general, and how many times as common each one is there.

Recently launched products built on MNTN

15 of the 76 sites using MNTN are product launches we list individually. The other 61 are new business and personal sites: they count towards the figures above but are not listed here. A watch sends them to you.

Site	Found	Also detected
Coddy coddy.tech · Education · United States	Oct 6
Agent Accountability — an open framework for accountable AI agents \| Gravitee agentaccountabilityframework.org · AI	Sep 30
AiCR - Intelligent Document Processing for Mortgage & Finance aicr.io	Aug 31
Inference Platform: Deploy AI models in production \| Baseten baseten.co	Aug 27
PI Lead Hub — Personal Injury Leads Delivered Daily personalinjurycontacts.com · Marketing	Aug 20
The House Care thehousecare.com	Jul 30
FullPAC gotv.com · Marketing	Jul 28
Affiliate Creator Platform For E-Commerce Brands levanta.io	Jul 27
Renu Therapy renutherapy.com	Jul 9
Fullbay fullbay.com · Canada	Jun 23
Retool retool.com · AI	Jun 18
Coddy coddy.tech · Education · United States	Jun 12

Showing the most recent 12 of 15.

Watches, exports and the API give you all 76 sites using MNTN, from £15 a month.

Notes

These figures cover websites that went live since April 2026, not the web as a whole.

How this page is made

FirstSited looks at each new website near the day it goes live and records what it was built with. We do not go back later, so these figures describe what sites launch with, not what they run today. A site counts towards MNTN when we detect MNTN on it at that look.

Every share on this page is a proportion of the new sites we were tracking at the time. Sites we found across the wider web count towards the figures, but only product launches are listed by name. How we detect technologies · How we find new sites

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