Rokt on new websites

1. Rokt appeared on about 100 new sites in the last 30 days.^[1]
2. Almost all new Rokt sites also use Google Tag Manager.

The line is the 7-day average share of new sites that use Rokt, since 10 September.

#	Movement	Tool	Share of all sites	Share of category	Bar
1	–	Facebook Pixel	3.4%	47.2%
2	–	Google Ads	2.7%	37.2%
3	–	Google AdSense	1.3%	17.7%
4	–	TikTok Pixel	0.8%	10.7%
5	–	Pinterest	0.6%	8.1%
…
51	▲2	Rokt	<0.1%	0.1%

All-time shares across the new sites we track: of all of them, and of the sites using any Advertising tool. Rokt is typically used alongside Facebook Pixel rather than instead of it. Among September launches it ranked #49 in Advertising, up from #51 in August. All 1289 in Advertising

Tool	Sites with both	vs all new sites	Bar
Rokt Ecommerce	215	24708x
Acxiom	208	24708x
Keen	129	23610x
State Farm DEEL	208	22640x
Mirus Email	207	22531x

Tools that turn up far more often on Rokt sites than on new sites in general, and how many times as common each one is there.

3 of the 244 sites using Rokt are product launches we list individually. The other 241 are new business and personal sites: they count towards the figures above but are not listed here. A watch sends them to you.

Site	Found	Also detected
SIMZY simzy.com	Aug 28
Airplane Mode game by AMC Games motioncove.site · Games	Aug 26
Workyard workyard.com · Productivity · United States	Aug 17

Watches, exports and the API give you all 244 sites using Rokt, from £15 a month.

1. These figures cover websites that went live since April 2026, not the web as a whole.
2. Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. We count a country only where it is stated plainly enough to be sure: a governing-law clause or company registration number on a legal page, a phone country code, or a country domain ending. Sites that publish none are not counted at all.