Sovrn on new websites
Ad exchange and audience monetisation platform (formerly Lijit).
- Sites using Sovrn
- 187
- since Apr 2026
- Last 30 days
- 0.0%
-
of new sites, to Oct 19
no change on the 30 days before - Last 7 days
- 0.0%
- of new sites, 7-day average
no change on the week before
| In our data since | Apr 2026 |
|---|---|
| Last seen | Oct 19, 2026 |
| Website | sovrn.com |
What we found
- Sovrn appeared on about 48 new sites in the last 30 days.[1]
- Seven in ten new Sovrn sites also use Google Analytics.
Share of new sites using Sovrn
The line is the 7-day average share of new sites that use Sovrn, since 10 September.
Who uses Sovrn
| Type | Sites | Share | Bar |
|---|---|---|---|
| Marketing | 25 | 28.4% | |
| Finance | 15 | 17.1% | |
| Content | 8 | 9.1% | |
| Developer Tools | 7 | 8.0% | |
| E-commerce | 7 | 8.0% | |
| Crypto | 5 | 5.7% | |
| Health | 5 | 5.7% | |
| AI | 4 | 4.6% | |
| Hiring & HR | 4 | 4.6% | |
| Productivity | 3 | 3.4% | |
| Social | 3 | 3.4% | |
| Design | 2 | 2.3% |
| Country | Sites | Share | Bar |
|---|---|---|---|
 UK |
13 | 38.2% | |
 US |
12 | 35.3% | |
 Germany |
2 | 5.9% | |
 India |
2 | 5.9% | |
 Canada |
1 | 2.9% | |
 Spain |
1 | 2.9% | |
 France |
1 | 2.9% | |
 Indonesia |
1 | 2.9% | |
 Ireland |
1 | 2.9% |
| Ending | Sites | Share | Bar |
|---|---|---|---|
| .com | 108 | 58.1% | |
| .ai | 13 | 7.0% | |
| .uk | 11 | 5.9% | |
| .io | 9 | 4.8% | |
| .app | 7 | 3.8% | |
| .net | 6 | 3.2% | |
| .co | 5 | 2.7% | |
| .ca | 4 | 2.2% | |
| .live | 4 | 2.2% | |
| .org | 3 | 1.6% | |
| .in | 2 | 1.1% | |
| .agency | 1 | 0.5% |
Advertising on new sites
| # | Movement | Tool | Share of category | Bar | |
|---|---|---|---|---|---|
| 1 | – |
Facebook Pixel
|
47.2% | ||
| 2 | – |
Google Ads
|
37.2% | ||
| 3 | – |
Google AdSense
|
17.7% | ||
| 4 | – |
TikTok Pixel
|
10.6% | ||
| 5 | – |
Pinterest
|
8.1% | ||
| … | |||||
| 62 | ▼3 |
Sovrn
|
<0.1% | ||
All-time shares across the new sites we track: of all of them, and of the sites using any Advertising tool. Sovrn is typically used alongside Facebook Pixel rather than instead of it. Among September launches it ranked #65 in Advertising, down from #62 in August. All 1287 in Advertising
Often used with Sovrn
| Tool | Sites with both | vs all new sites |
|---|---|---|
VigLink
|
82 | 26370x |
Google Analytics
|
121 | 6.3x |
Google Tag Manager
|
117 | 5.3x |
jQuery
|
69 | 2.6x |
Google Search Console
|
90 | 2.6x |
Tools that turn up far more often on Sovrn sites than on new sites in general, and how many times as common each one is there.
Recently launched products built on Sovrn
49 of the 187 sites using Sovrn are product launches we list individually. The other 138 are new business and personal sites: they count towards the figures above but are not listed here. A watch sends them to you.
Showing the most recent 12 of 49.
Watches, exports and the API give you all 187 sites using Sovrn, from £15 a month.
Notes
- These figures cover websites that went live since April 2026, not the web as a whole.
- Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. Too few sites state their country plainly for the usual count, so this one also counts single signals: a country domain ending, a phone number (for North America, its area code), a location the site declares in its own page metadata, or a country-specific vendor stack and the page language where they agree and nothing contradicts them. Read these as likely rather than certain.
How this page is made
FirstSited looks at each new website near the day it goes live and records what it was built with. We do not go back later, so these figures describe what sites launch with, not what they run today. A site counts towards Sovrn when we detect Sovrn on it at that look.
Every share on this page is a proportion of the new sites we were tracking at the time. Sites we found across the wider web count towards the figures, but only product launches are listed by name. How we detect technologies · How we find new sites