Casale Media (Index Exchange) on new websites

Programmatic ad exchange, now operating as Index Exchange, used for campaign-level retargeting.

Sites using Casale Media (Index Exchange)
103
since Apr 2026
Last 30 days
0.0%
of new sites, to Oct 20
no change on the 30 days before
Last 7 days
0.0%
of new sites, 7-day average
no change on the week before
Rank in Advertising
#91
of 1297 tools, all time
First seen Apr 17, 2026
Last seen Oct 18, 2026
Website indexexchange.com

What we found

  1. Casale Media (Index Exchange) appeared on about 41 new sites in the last 30 days.[1]
  2. Almost all new Casale Media (Index Exchange) sites also use Google Tag Manager.

Share of new sites using Casale Media (Index Exchange)

0.000% 0.001% 0.002% 0.003% 0.004% 10 Sep Oct

The line is the 7-day average share of new sites that use Casale Media (Index Exchange), since 10 September.

Who uses Casale Media (Index Exchange)

Kind of site 30 sites with a known type
TypeSitesShareBar
Health 7 23.3%
E-commerce 5 16.7%
Finance 5 16.7%
Developer Tools 3 10.0%
Hiring & HR 3 10.0%
Marketing 3 10.0%
Games 2 6.7%
AI 1 3.3%
Content 1 3.3%
Country[2] 12 sites with a known country
CountrySitesShareBar
UK 2 16.7%
India 2 16.7%
South Korea 2 16.7%
Poland 2 16.7%
US 2 16.7%
Australia 1 8.3%
Spain 1 8.3%
Domain ending 103 sites
EndingSitesShareBar
.com 53 51.5%
.live 6 5.8%
.org 5 4.9%
.pl 4 3.9%
.uk 4 3.9%
.au 3 2.9%
.de 3 2.9%
.inc 3 2.9%
.xyz 3 2.9%

Advertising on new sites

# Movement Tool Share of all sites Share of category Bar
1 – Facebook Pixel 3.4% 47.3%
2 – Google Ads 2.7% 37.2%
3 – Google AdSense 1.3% 17.7%
4 – TikTok Pixel 0.8% 10.7%
5 – Pinterest 0.6% 8.1%
…
91 ▲24 Casale Media (Index Exchange) <0.1% <0.1%

All-time shares across the new sites we track: of all of them, and of the sites using any Advertising tool. Casale Media (Index Exchange) is typically used alongside Facebook Pixel rather than instead of it. Among September launches it ranked #85 in Advertising, up from #109 in August. All 1297 in Advertising

Often used with Casale Media (Index Exchange)

Tool Sites with both vs all new sites Bar
Google Ads 75 27x
Facebook Pixel 76 22x
Google Analytics 99 9.4x
Google Tag Manager 101 8.4x
jQuery 56 3.9x

Tools that turn up far more often on Casale Media (Index Exchange) sites than on new sites in general, and how many times as common each one is there.

Recently launched products built on Casale Media (Index Exchange)

8 of the 103 sites using Casale Media (Index Exchange) are product launches we list individually. The other 95 are new business and personal sites: they count towards the figures above but are not listed here. A watch sends them to you.

Watches, exports and the API give you all 103 sites using Casale Media (Index Exchange), from £15 a month.

Notes

  1. These figures cover websites that went live since April 2026, not the web as a whole.
  2. Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. We count a country only where it is stated plainly enough to be sure: a governing-law clause or company registration number on a legal page, a phone country code, or a country domain ending. Sites that publish none are not counted at all.

How this page is made

FirstSited looks at each new website near the day it goes live and records what it was built with. We do not go back later, so these figures describe what sites launch with, not what they run today. A site counts towards Casale Media (Index Exchange) when we detect Casale Media (Index Exchange) on it at that look.

Every share on this page is a proportion of the new sites we were tracking at the time. Sites we found across the wider web count towards the figures, but only product launches are listed by name. How we detect technologies · How we find new sites

Something not look right? If a technology shown here is wrong or out of date, email [email protected] and we'll review it.