Google IMA SDK on new websites

1. Google IMA SDK appeared on about 48 new sites in the last 30 days.^[1]

The line is the 7-day average share of new sites that use Google IMA SDK, since 10 September.

#	Movement	Tool	Share of all sites	Share of category	Bar
1	–	Facebook Pixel	3.4%	47.2%
2	–	Google Ads	2.7%	37.2%
3	–	Google AdSense	1.3%	17.7%
4	–	TikTok Pixel	0.8%	10.7%
5	–	Pinterest	0.6%	8.1%
…
76	▲5	Google IMA SDK	<0.1%	<0.1%

All-time shares across the new sites we track: of all of them, and of the sites using any Advertising tool. Google IMA SDK is typically used alongside Facebook Pixel rather than instead of it. Among September launches it ranked #81 in Advertising, up from #86 in August. All 1289 in Advertising

Tool	Sites with both	vs all new sites	Bar
Prebid.js	45	1861x
Google Ads	78	22x
Google Analytics	52	3.8x
Google Tag Manager	55	3.5x

Tools that turn up far more often on Google IMA SDK sites than on new sites in general, and how many times as common each one is there.

50 of the 133 sites using Google IMA SDK are product launches we list individually. The other 83 are new business and personal sites: they count towards the figures above but are not listed here. A watch sends them to you.

• YoovOh yoovoh.com
• MIDI Lab AI midilab.ai
• Thingiverse thingiverse.com

Site	Found	Also detected
Eggy Car eggcar.online · Games	Oct 19
Chicken Merge 2 chickenmerge2.com · Games	Oct 19
Video hosting, made yours · Videoroy videoroy.com · Content	Oct 17
YoovOh yoovoh.com · Content	Oct 16
Harbor Escape harbor-escape.autorun.fun · Games	Oct 11
Mostly Neighbors — Every choice has a story mostlyneighbors.co · Content	Oct 9
Gameghost gameghost.io · Games	Oct 6
MIDI Lab AI midilab.ai · Content · United States	Oct 5
Study1 Lol — Interactive Math Lessons study1.space · Education	Oct 4
8,584 free, documented example & test files · Novus Examples testaroo.com · Education · Canada	Sep 29
Thingiverse thingiverse.com · Design	Sep 25
מצעד - מגרילים אלבומים, בונים אלבום בכורה למצעד mitzad.com	Sep 24

Showing the most recent 12 of 50.

Watches, exports and the API give you all 133 sites using Google IMA SDK, from £15 a month.

1. These figures cover websites that went live since April 2026, not the web as a whole.
2. Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. Too few sites state their country plainly for the usual count, so this one also counts single signals: a country domain ending, a phone number (for North America, its area code), a location the site declares in its own page metadata, or a country-specific vendor stack and the page language where they agree and nothing contradicts them. Read these as likely rather than certain.