Outbrain on new websites
Native advertising and content recommendation platform widely used by publishers.
- Sites using Outbrain
- 223
- since Apr 2026
- Last 30 days
- 0.0%
-
of new sites, to Oct 19
no change on the 30 days before - Last 7 days
- 0.0%
- of new sites, 7-day average
no change on the week before
| In our data since | Apr 2026 |
|---|---|
| Last seen | Oct 19, 2026 |
| Website | outbrain.com |
What we found
- Outbrain appeared on about 87 new sites in the last 30 days.[1]
- Nine in ten new Outbrain sites also use Google Tag Manager.
Share of new sites using Outbrain
The line is the 7-day average share of new sites that use Outbrain, since 10 September.
Who uses Outbrain
| Type | Sites | Share | Bar |
|---|---|---|---|
| Health | 17 | 21.5% | |
| Finance | 15 | 19.0% | |
| E-commerce | 13 | 16.5% | |
| Content | 6 | 7.6% | |
| Crypto | 5 | 6.3% | |
| Marketing | 5 | 6.3% | |
| Education | 4 | 5.1% | |
| Developer Tools | 3 | 3.8% | |
| Productivity | 3 | 3.8% | |
| AI | 2 | 2.5% | |
| Design | 2 | 2.5% | |
| Social | 2 | 2.5% |
| Country | Sites | Share | Bar |
|---|---|---|---|
 France |
9 | 31.0% | |
 Spain |
5 | 17.2% | |
 US |
5 | 17.2% | |
 Australia |
2 | 6.9% | |
 Italy |
2 | 6.9% | |
 Brazil |
1 | 3.5% | |
 Germany |
1 | 3.5% | |
 UK |
1 | 3.5% | |
 India |
1 | 3.5% | |
 Japan |
1 | 3.5% | |
 Netherlands |
1 | 3.5% |
| Ending | Sites | Share | Bar |
|---|---|---|---|
| .com | 122 | 54.7% | |
| .fr | 14 | 6.3% | |
| .live | 9 | 4.0% | |
| .uk | 9 | 4.0% | |
| .co | 8 | 3.6% | |
| .de | 6 | 2.7% | |
| .org | 6 | 2.7% | |
| .ai | 5 | 2.2% | |
| .es | 5 | 2.2% | |
| .online | 4 | 1.8% | |
| .au | 3 | 1.4% | |
| .ca | 3 | 1.4% |
Advertising on new sites
| # | Movement | Tool | Share of category | Bar | |
|---|---|---|---|---|---|
| 1 | – |
Facebook Pixel
|
47.2% | ||
| 2 | – |
Google Ads
|
37.2% | ||
| 3 | – |
Google AdSense
|
17.7% | ||
| 4 | – |
TikTok Pixel
|
10.6% | ||
| 5 | – |
Pinterest
|
8.1% | ||
| … | |||||
| 54 | ▲9 |
Outbrain
|
0.1% | ||
All-time shares across the new sites we track: of all of them, and of the sites using any Advertising tool. Outbrain is typically used alongside Facebook Pixel rather than instead of it. Among September launches it ranked #53 in Advertising, up from #62 in August. All 1289 in Advertising
Often used with Outbrain
| Tool | Sites with both | vs all new sites |
|---|---|---|
Taboola
|
92 | 997x |
Bing Ads
|
84 | 169x |
|
TikTok Pixel
|
86 | 50x |
Microsoft Clarity
|
84 | 34x |
|
Google Ads
|
158 | 27x |
Tools that turn up far more often on Outbrain sites than on new sites in general, and how many times as common each one is there.
Recently launched products built on Outbrain
31 of the 223 sites using Outbrain are product launches we list individually. The other 192 are new business and personal sites: they count towards the figures above but are not listed here. A watch sends them to you.
-
Bee Frontier and Bee Eclipse
aboutamazon.com
-
Frank AI
apps.duda.co
-
MakesYouFluent AI
makesyoufluent.com
-
Amazon Alexa Tablets
aboutamazon.com
-
ABC
abc.com
-
SEION backoffice with AI
seion.ai
Lithuania
Showing the most recent 12 of 31.
Watches, exports and the API give you all 223 sites using Outbrain, from £15 a month.
Notes
- These figures cover websites that went live since April 2026, not the web as a whole.
- Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. We count a country only where it is stated plainly enough to be sure: a governing-law clause or company registration number on a legal page, a phone country code, or a country domain ending. Sites that publish none are not counted at all.
How this page is made
FirstSited looks at each new website near the day it goes live and records what it was built with. We do not go back later, so these figures describe what sites launch with, not what they run today. A site counts towards Outbrain when we detect Outbrain on it at that look.
Every share on this page is a proportion of the new sites we were tracking at the time. Sites we found across the wider web count towards the figures, but only product launches are listed by name. How we detect technologies · How we find new sites