The Trade Desk on new websites

1. The Trade Desk appeared on about 210 new sites in the last 30 days.^[1]
2. Almost all new The Trade Desk sites also use Google Tag Manager.

The line is the 7-day average share of new sites that use The Trade Desk, since 10 September.

#	Movement	Tool	Share of all sites	Share of category	Bar
1	–	Facebook Pixel	3.4%	47.2%
2	–	Google Ads	2.7%	37.2%
3	–	Google AdSense	1.3%	17.7%
4	–	TikTok Pixel	0.8%	10.6%
5	–	Pinterest	0.6%	8.1%
…
24	▲3	The Trade Desk	<0.1%	0.2%

All-time shares across the new sites we track: of all of them, and of the sites using any Advertising tool. The Trade Desk is typically used alongside Facebook Pixel rather than instead of it. Among September launches it ranked #22 in Advertising, up from #25 in August. All 1287 in Advertising

Tool	Sites with both	vs all new sites	Bar
Akamai	268	2274x
Adobe Audience Manager	270	2057x
Adobe Analytics	266	1495x
Reddit Ads	316	1084x
Amazon Publisher Services	259	750x

Tools that turn up far more often on The Trade Desk sites than on new sites in general, and how many times as common each one is there.

17 of the 656 sites using The Trade Desk are product launches we list individually. The other 639 are new business and personal sites: they count towards the figures above but are not listed here. A watch sends them to you.

• Multimodal Agents by Sierra sierra.ai
• Notes that talk with you rin-connect.com
• Rent a Boat Lake Tahoe rentaboattahoe.com
• HONOR Robot Phone honor.com
• Lutefish lutefish.com
• WildAboutCarts wildaboutcarts.com

Site	Found	Also detected
Multimodal Agents by Sierra sierra.ai · AI	Sep 15
Notes that talk with you rin-connect.com · Japan	Sep 12
Rent a Boat Lake Tahoe rentaboattahoe.com	Sep 10
HONOR Robot Phone honor.com · China	Sep 1
Lutefish lutefish.com · Content	Aug 20
WildAboutCarts wildaboutcarts.com · E-commerce · United States	Jul 31
The House Care thehousecare.com	Jul 30
OKEBOS - Skor Sepak Bola Langsung livescore-okebos.site	Jul 27
Worldly worldly.io · United States	Jul 23
Carpoolio thecarpoolio.com · United States	Jul 17
大笪地 Tai Tat Dei — 香港夜市文化 · 多倫多 taitatdei.ca · Canada	Jul 9
Notta Desktop - Privacy Mode notta.ai · Productivity	Jul 3

Showing the most recent 12 of 17.

Watches, exports and the API give you all 656 sites using The Trade Desk, from £15 a month.

1. These figures cover websites that went live since April 2026, not the web as a whole.
2. Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. We count a country only where it is stated plainly enough to be sure: a governing-law clause or company registration number on a legal page, a phone country code, or a country domain ending. Sites that publish none are not counted at all.